Job Description

About the job

We are looking for a Business Development Lead to take our SAAS project to market within the Health/Med Technology space. Our clients target customers are enterprises, and B2B experience is therefore vital

Start-up experience and the abiity to "fast-track" projects is vital.

Main Accountabilities:

Strategic Focus:

Develop a strategic roadmap for rapid entry for our product range

• Tailor a practical strategy which the product managers and reps can implement nationally.
• Develop the mission, budget & supply chain processes, internal networks.
• Have strong C-Suite relationships at head office and with area and business managers.

Key Operational Objectives:

Identify key influencers in the and Tender process (nationally, regionally)

• Identify key influencers (business managers, etc.) nationally.
• Secure regular meetings at MANCO & expert committee meetings
• Secure release of local RFQs for specific product range.
• Achieve budget for the specific product range/s.
• Develop solid relationships with all business and area managers, expert committee, and C-Suite.
• Identify and maintain key relationships that influence budgeting
• Increase brand visibility by gaining access to critical conferences
• Manage the development of relationship with distributors and customers.
• Achieve Market Share, Sales, and Profit objectives.
• Developing and implementing marketing and sales strategies.
• Follow up and analyzing sales.
• Develop sales, promotion and technical knowledge tools and transmitting them to distributors teams.
• Timely & effective launches of new products, prepare and present launch files and related activities.
• Leading all tender(s), projects, Key accounts projects.
• Communicate and liaise with global and regional marketing.
• Prepare, implement, report on, and modify, when necessary, an annual Sales & Marketing Plan
• Monitor and report on Market shares, competitor activities and market trends to identify market opportunities.

Scope and Resources Accountability, Performance Indicators:

Performance to the Annual Sales & Marketing plan, expenses budgets.

• Customer satisfaction & retention.
• Achieving sales, growth, and margin objectives for designated product ranges.
• Track stocks/orders of distributors of designated product ranges.
• Updates market data on market shares, prices, volumes, trends.
• Commercial and technical competence of distributor teams.
• Building contacts with opinion leaders.

Experience, Skills, and Qualifications:

• Understanding of the wider African market
• Proven success with B2B Saas projects from start-up
• CSuite exposure
• Computer Knowledge including advanced Excel, database skills, & demonstrated aptitude in data analysis.
• Strong communication skills, including presentation and training skills.
• Advanced degree or equivalent
• Previous SaaS and Marketing experience of at least 5 years.
• Significant background experience in a defined market sector.
• Exceptional written and verbal communicaation skills

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