Job ID: 40070
Location: Johannesburg, ZA
Area of interest: Marketing, Brand & Communications
Job type: Regular Employee
Work style: Office Working
Opening date: 16 Sept 2025
Job Summary
Shape and enhance the Corporate Affairs and Brand & Marketing strategies for our country.
Lead our amazing team in spotting new opportunities, bringing in our expertise, and unleashing your creativity, within budget and aligned to our goals
Be the go-to person, fully accountable to Country CEO and Client Business Heads, especially when it comes to understanding our Corporate Affairs and Brand & Marketing activities.
Ensure the Management Team is aligned with our strategies and that they resonate with our goals.
Guide through any governance, issues, or risks we might face.
Transform our marketing function and drive impactful deliverables, from Strategic Marketing and Brand Communication to Digital Marketing and Client Engagement.
Key Responsibilities
Contribute to the overall strategy by providing insightful inputs, conducting thorough market research, monitoring industry trends, and understanding customer behaviours to effectively identify the right audiences.
Demonstrate enthusiasm for fostering and managing meaningful local and belief-driven connections between clients and the bank's brand, which includes building relationships with media, local influencers, and partners.
Assist in implementing the global marketing campaigns and events strategy within the Cluster, collaborating with product heads, global teams, and global marketing colleagues.
Lead the communications strategy for marketing campaigns and product narratives/stories, focusing on both strategic and tactical priorities in collaboration with Cluster and global teams.
Support lead generation efforts and enhance content distribution across various platforms by considering local needs and preferences.
Provide guidance to the Global Impact and Media, Reputation & Issues team on the overall crisis management strategy and its potential adaptations for the Cluster/market.
Work closely with global teams to coordinate and implement marketing strategies and campaigns, including creating engaging content that effectively attracts the desired audience.
Enhance content marketing efforts, including the development and maintenance of content, by utilizing key digital strategies such as SEO, SEM, SMM, and email marketing.
Craft an overall compelling narrative and content for our communications, ensuring best practices are applied and content is tailored to the identified stakeholders.
Qualifications and Experience
At least 10 years of Corporate Affairs and Brand & Marketing experience, preferably in the banking/financial services industry with an international context
Bachelor's degree in journalism and/or a business-related field required, MBA, Masters degree in Marketing and/or Communication strategy (preferred);
Certifications/Training in project management, public speaking/presentation, leadership, media management, mentorship, digital marketing, sustainability;
Strong business/product knowledge and sufficient expertise to command respect and credibility with senior stakeholders
Strong analytics and portfolio management experience
Strong marketing and communications experience, media relations and stakeholder engagement background
Copywriting & Content Writing
Crisis management
Reputational Risk
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