What will you do?
A position of Head: Brand exists in Santam. This role may be based at Head Office Tygervalley or Alice Lane Sandton and reports directly to the Chief Operating Officer.
To direct the development and implementation of the Santam Group Brand strategy and positioning in market by c reating measurable long-term brand value in support of the business objective of profitability and market growth. This includes driving the Santam brand's value proposition across all marketing strategic initiatives.
To lead the Santam Brand vision and strategy in alignment with Santam Group strategy and priorities, stakeholder and unique business unit requirements to enhance the brand and positioning of the organisation.
Lead the development of the Santam Brand strategy targeted at internal stakeholders, business and financial media, investors, customers and other critical audiences with the objective of building awareness and driving growth. The incumbent also has accountability for enhancing the reputation of the Santam Group of companies and positioning the company as a thought leader and a successful, growing, innovative provider of a broad range of insurance and risk management solutions.
What will make you successful in this role?
Lead the overall development of the integrated Brand strategy in partnership with cross functional partners:
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