Job Description

Closing Date 2023/08/09
Reference Number MMH230804-1
Job Title Head of Marketing: Momentum Brand
Position Type Permanent
Role Family Marketing and Communication
Cluster Brand and Corporate Affairs
Remote Opportunity Some of the time
Location - Country South Africa
Location - Province Gauteng
Location - Town / City Centurion
Introduction

Through our client-facing brands Metropolitan and Momentum, with Multiply (wellness and rewards programme), and our other specialist brands, including Guardrisk and Eris Property Group, the group enables business and people from all walks of life to achieve their financial goals and life aspirations. We help people grow their savings, protect what matters to them and invest for the future. We help companies and organisations care for and reward their employees and members. Through our own network of advisers or via independent brokers and utilising new platforms Momentum Metropolitan provides practical financial solutions for people, communities and businesses.
Role Purpose

Plan, develop, implement and monitor the brand segments overall brand, marketing and communication strategy to create brand awareness and enable profitability and sustainability to drive business objectives in line with Momentum Metropolitan Holdings group and its brands.
Requirements

• Bachelors degree in Business Management, Marketing or Behavioural Sciences.

• Postgraduate degree in Business Management, Marketing or Behavioural Sciences (advantageous).

• 10 - 12 years' brand and marketing experience within the industry and financial services industry.

• 6-7 years' leadership experience.

• Competence in digital marketing strategy, business development, corporate communication, marketing analytics and metrics.

• Exposure to various marketing segments and industries.

Duties & Responsibilities

• Design and lead the brand marketing strategy to drive the business agenda in line with MMHxe2x80x99s branding and marketing architecture, delivering initiatives that are compelling, relevant and consistent with the brand message.

• Oversee the brands marketing function to ensure delivery of marketing initiatives that are compelling, relevant and that deliver a consistent message.

• Lead the foresight thinking within Group Marketing to ensure brands are set up to win with consumers and clients in the long term. Articulate to the business what it will take to realise these opportunities.

• Collaborate with cross-functional teams to build, enhance and align content initiatives within the group and ensure cohesive execution to deliver a consistent brand message across all channels.

• Champion platforms where the various business areas can collaborate and design innovative marketing and communication solutions and initiatives.

• Provide a clear and consistent marketing partner value proposition that is aligned to and forms an integral part of the strategic intent of the business.

• Drive the use of the latest technology and mechanisms to effectively deliver marketing messaging to target audiences, including mobile, video, and social media etc.

• Develop measurements to establish return on investments to eliminate inefficiencies and enable effective decision making around revenue growth, market share, marketing intelligence and profitability.

• Utilise client data and insights to identify gaps and align marketing initiatives and programs in line with business objectives, elevating the level of execution to increase brand reputation and influence high-quality execution within the team.

• Identify opportunities for optimisation within the marketing function and ensure that the function has the appropriate capabilities to support business objectives.

• Where applicable and appropriate - drive the continuous compliance to organisational policies, practices and procedures in order to ensure compliance to relevant legislations and statutory regulation.

• Oversee the development and maintenance of the brand's visual identity and ensure consistent brand messaging and storytelling across all communication channels.

• Plan, implement, and monitor marketing campaigns that effectively communicate the brand's message and resonate with the target audience.

• Coordinate with various marketing channels, such as digital, social media, advertising, PR, and events, to ensure a cohesive brand experience.

• Foster a strong brand culture within the organisation.

• Monitor industry trends ensuring that you stay up-to-date with industry news, reports, publications, and networking with experts to gather insights and intelligence.

• Manage all stakeholders/agencies or partners used within brandxe2x80x99s marketing initiatives xe2x80x93 delivery and cost.

• Contribute to the process of negotiating objectives and realistic service level agreements, monitor appropriateness and recommend adjustments.

• Build and maintain very strong relationships with clients and internal and external stakeholders.

• Make recommendations to improve client service and fair treatment of clients within area of responsibility.

• Oversee relationships with external agencies, vendors, and partners involved in brand marketing activities.

• Build a strong team that will lead MMH into the future.

• Create a positive work climate and culture to energise employees, give meaning to work, minimise work disruption and maximise employee productivity.

• Demonstrate exemplary leadership behaviour, through personal involvement, commitment and dedication in support of organisational values.

• Drive a culture that guides and directs best practice, fostering an environment of continuous learning, improvement and cohesiveness.

• Ensure that the Group Marketing strategy is understood by team and how each person fits into helping achieve the strategy through effective performance management.

• Enable a learning and growth culture whereby information regarding successes, issues, trends and ideas are actively shared between team members.

• Identify employee growth and development needs and schedule interventions to enable ongoing development, training and personal growth.

• Encourage innovation, change agility and collaboration within the team.

• Manage the brand marketing budget effectively, allocating resources to various marketing initiatives based on their potential impact and return on investment.

• Compile and control budgets to minimise expenditure in alignment with tactical delivery plans.

• Control the budget for area, including the authorisation of expenditures and implementation of financial regulations.

• Manage high-risk and problematic financial issues in area of accountability and contribute to the development of policy.

• Implement and manage financial risk methodologies, techniques and systems and use to monitor and report on financial activities.

• Implement and provide feedback on the effectiveness of financial policy, practice and procedures: preventing illegal, unethical or improper conduct.

• Implement risk management, governance and compliance policies in own practice area, to identify and manage governance and risk exposure liability.

• Investigate reported wilful acts of non-compliance to organisation policy and practice and report on findings.

Competencies

• Strategic thinking: the ability to think beyond the immediate and tactical, translating business objectives into actionable strategies.

• Brand Strategy Development: Ability to develop and execute a comprehensive brand strategy aligned with the company's vision and goals. This includes identifying target audiences, positioning the brand, and defining the brand's unique value proposition.

• Providing Insights: Is focused on continuously improving things; provides insights by identifying key issues; makes intuitive judgments.

• Articulating Information: Is articulate in giving presentations; is eloquent and explains things well; projects social confidence when articulating information.

• Proactive Mindset & Adaptability: Seek out emerging trends before they become mainstream and quickly adapt strategies to capitalise on trends.

• Generating Ideas: Is creative in producing ideas; assumes an original approach when generating ideas; adopts radical solutions.

• Directing People / Team Management: Is comfortable leading people; coordinates and directs groups.

• Communication and Storytelling: Excellent communication skills to effectively convey the brand's values, message, and story to both internal and external stakeholders, including agencies, partners, and employees.

• Examining Information: Analyses and processes information; asks probing questions; strives to find solutions to problems.

• Timeous execution: Is target focused and meets deadlines; is punctual and keeps to schedule; is reliable in finishing tasks.

• Relationship building and influencing: Influence and leverage existing relationships through engagement and communication with media and relevant stakeholders.

• Thought leadership: foresight and exploiting new or existing ideas to advance the brand efforts

Policy

We are committed to Employment Equity, diversity and inclusion when recruiting internally and externally. All appointments are made in alignment to our Employment Equity goals and we encourage people with disabilities to apply.

Momentum Metropolitan