Job Description

Growth Marketing Specialist (Remote)

About Us:

At The Well & Co, we believe that marketing exists to create measurable growth -- not just noise. We are a high-performance, purpose-driven company scaling nationally, and we are looking for a true operator who knows how to drive qualified lead flow, not just create pretty posts. If you understand that marketing's real job is revenue, not vanity metrics, you'll thrive here.

Your Mission:

Design, execute, and optimize lead generation strategies that drive real client opportunities.

Create a predictable, measurable flow of qualified leads every month.

Own the marketing funnel from audience targeting to lead capture -- and constantly improve it.

Move fast, test smart, and adjust tactics based on real-world results.

What You Will Be Doing:

Plan and execute lead generation campaigns across digital platforms.

Build landing pages, funnels, and email flows to convert traffic into qualified leads.

Track lead quality and campaign performance, adjusting strategies to maximize results.

Work closely with the Client Care and Operations teams to ensure marketing delivers revenue-ready opportunities.

Test new ideas rapidly and double down on what works.

The Type of Person Who Will Succeed:

You are self-driven and thrive working independently.

You are obsessed with outcomes, not activity.

You move fast, learn faster, and adjust without drama.

You think like an owner, protecting budgets and chasing ROI relentlessly.

You value action over excuses and results over opinions.

Success Metrics:

Consistently generate 20+ qualified leads per month.

Improve lead quality and reduce cost per acquisition over time.

Build a marketing funnel that directly supports sales and revenue growth.

Show clear, measurable lead generation growth within 90 days.

What We Offer:

Full ownership of your area -- you control outcomes, not someone else.

Direct work with the CEO and executive team in a high-performance environment.

Purpose-driven work -- real impact, not just revenue.

The opportunity to grow into a senior role as the company scales.

How to Apply:

Send a short message explaining how you have created successful lead generation results

Job Type: Full-time

Pay: R50000,00 - R100000,00 per year

Education:

Bachelors (Preferred)
Experience:

Digital Marketing: 1 year (Preferred)
Work Location: On the road