Job Description

WHO WE ARE

Fusion CPA is an award-winning outsourced accounting, tax planning, and growth advisory firm serving founder-led and family-owned businesses across the United States. We are a highly technology-forward, data-driven organization, relentlessly focused on helping our clients stabilize, optimize, and scale.

Our marketing function is no longer about visibility. It is about building a compounding growth engine that drives authority, trust, and revenue.

We are hiring a Growth & Digital Strategy Manager to architect, scale, and own that engine.

THE MISSION OF THIS ROLE

This role exists to design, operate, and scale Fusion CPA's growth system.

You will turn content, SEO, paid media, data, and AI into a predictable, measurable engine that increases:- Brand authority- Qualified pipeline- Revenue per client- Long-term enterprise value

This is not a "doer" role.This is a systems, strategy, and leverage role.

WHAT YOU WILL OWN

Growth Strategy & Revenue Impact

- Own Fusion CPA's end-to-end growth strategy- Translate firm goals into measurable marketing outcomes tied to revenue- Define and track the right North Star metrics- Build clarity on what works and why

Team Leadership & Leverage

- Lead SEO, content, and paid media resources- Increase output and quality without unnecessary headcount- Coach teams to think in experiments, not tasks

Data, Analytics & Experimentation

- Design dashboards tied to pipeline and revenue- Run ongoing experimentation- Kill underperforming initiatives decisively

Paid Media & Funnel Optimization

- Own paid acquisition strategy and performance- Optimize funnels, landing pages, and conversion paths- Understand CAC, LTV, and ROI by channel

AI-Driven Scale & Innovation

- Use AI to increase speed, insight, and leverage- Build internal AI playbooks

Brand Authority & Positioning

- Strengthen thought leadership and trust- Balance brand building with revenue impact

WHAT SUCCESS LOOKS LIKE

- Clear growth visibility- Stronger pipeline contribution- A high-performing, accountable marketing engine

WHO YOU ARE

You are a growth operator, not a task manager. You think in systems, care about outcomes, and embrace accountability.

REQUIREMENTS

- Senior growth or digital marketing leadership experience- Strong data and analytics fluency- HubSpot expertise (non-negotiable)- Paid media and content-driven growth experience- Team leadership experience- WordPress experience- Google Ads & Analytics certifications preferred

THIS ROLE IS NOT A FIT IF YOU

- Avoid metrics- Prefer tasks over ownership- Need constant direction

LOCATION & COMPENSATION

- Full-time, fully remote- Competitive compensation based on experience

If you have not heard from us after two weeks, please consider your application unsuccessful.

Job Type: Full-time

Pay: R40000,00 - R55000,00 per month

Education:

Honours (Required)
Experience:

HubSpot: 3 years (Required) paid media and content-driven growth: 5 years (Required) senior growth or digital marketing leadership: 7 years (Required) strong data and analytics fluency: 7 years (Required)
Work Location: Remote