Job Description

Job Summary JOB DESCRIPTION INFORMATION:
Job Title: Graphic Designer - Digital Marketer
Employment Type: Permanent
Work Model: Onsite
JOB CONTEXT:
We are looking for a talented Graphic Designer with a strong eye for visual storytelling and a passion for digital marketing. In this role, you'll be responsible for creating high-impact visual content -- including logos, brochures, websites, packaging, and social media graphics -- that effectively communicate brand messages and engage target audiences. You will also support digital marketing efforts by designing assets for campaigns across social media, email, websites, and online advertising. Your goal will be to enhance brand visibility, strengthen audience engagement, and contribute to measurable marketing outcomes through thoughtful and strategic design.
Duties and Responsibilities:

• Conceptualizing Visuals: Developing original ideas and concepts based on client briefs or project requirements, often using sketches, mood boards, or digital drafts.
• Creating Designs: Using design software (such as Adobe Illustrator, Photoshop, InDesign, or Canva) to produce high-quality graphics for both print and digital media.
• Collaborating with Clients and Teams: Working closely with clients, marketing teams, or project managers to understand objectives, target audiences, and brand guidelines.
• Selecting Visual Elements: Choosing appropriate fonts, colors, imagery, and layouts that align with the brand identity and enhance the clarity and appeal of the message.
• Revising and Refining: Incorporating feedback from clients or team members and making necessary revisions to designs.
• Preparing Final Files: Exporting and packaging design files in the correct formats and resolutions for various platforms, including print, web, and social media.
• Staying Updated: Keeping up to date with current design trends, emerging technologies, and software updates to ensure work remains fresh and competitive.
• Develop and Execute Digital Marketing Campaigns: Plan, implement, and manage comprehensive marketing campaigns across multiple digital platforms, including social media, email, search engines, and display advertising.
• Content Creation and Management: Create engaging content for websites, blogs, social media, and email campaigns. Optimize content for search engines and user experience to increase organic traffic.
• Data Analysis and Performance Tracking: Monitor and analyze key performance metrics such as website traffic, engagement, conversion rates, and return on investment (ROI). Use analytics tools to refine strategies and improve campaign effectiveness.
• Market Research and Trend Analysis: Conduct research to identify industry trends, competitor activities, and customer preferences. Leverage insights to adapt marketing strategies and stay competitive.
• Collaboration and Teamwork: Work closely with content creators, designers, SEO specialists, analysts, and other marketing professionals to ensure cohesive and integrated campaigns.
• Brand Management: Maintain consistent brand messaging and identity across all digital channels.
• Budget Management: Allocate and manage marketing budgets for various digital platforms and campaigns.
• Reporting and Communication: Prepare regular reports and presentations to communicate campaign results, insights, and recommendations to stakeholders.
• Lead Generation and Customer Engagement: Develop strategies to generate leads, nurture customer relationships, and increase brand loyalty through digital channels.

Skills Requirements:

• Creativity and Artistic Talent: Ability to generate innovative ideas and translate them into visually compelling designs.
• Proficiency in Design Software: Mastery of tools such as Adobe Creative Suite, Canva, and other graphic design applications. Familiarity with digital marketing tools and platforms such as Google Analytics, SEMRush, Moz, and CRM software.
• Communication Skills: Strong ability to articulate ideas, listen to feedback, and collaborate effectively with clients and team members. Strong written and verbal communication for content creation, team collaboration, and stakeholder reporting.
• Attention to Detail: Keen eye for aesthetics, consistency, and accuracy in all design work.
• Time Management: Ability to manage multiple projects and meet deadlines.
• Portfolio: A strong portfolio demonstrating creativity and a range of design skills is often more important than formal qualifications, though a degree in graphic design or a related field is beneficial.
• Leadership: Experience leading and motivating teams, often in fast-paced environments.
• Analytical Skills: Ability to interpret data, track KPIs, and make data-driven decisions.
• Creative Thinking: Develop innovative marketing ideas and content that resonate with target audiences.
• Project Management: Organize and manage multiple campaigns, deadlines, and budgets effectively.

Preferred Qualifications:

• A bachelor's degree in marketing, communications, or a related field is often preferred.
• Certifications in digital marketing, SEO, or web development are highly valued.

Package & Remuneration:
Will be agreed based on qualifications, applicable experience and previous earnings.
SPECD (Pty) Ltd
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