Unlock revenue potential for MTN by formulating and execute MTN's marketing strategy aligned with beyond 2025 strategic priorities, driving growth across connectivity, Home, simplifying digital solutions and value-added services.
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Brand & Communications:
Ensure a consistent brand experience across all customer touchpoints, strengthen brand leadership, brand trust and lead integrated ATL, BTL, and digital campaign
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Marketing Spend Governance & ROI:
Implement ROI-driven models, budget controls, and eliminate inefficient spend
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Product Marketing & Go-To-Market:
Lead GTM strategies for launches, pricing, and promotions
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Leverage AI and data
: Champion the use of AI and advanced analytics to optimize marketing processes, reporting, and campaign performance
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Digital & Performance Marketing:
Drive CRM, MarTech adoption, personalization, and data-led optimization
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People Leadership:
Reset team culture, resolve silos when they arise, and build a high-performing, collaborative team.
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