Job Description

Purpose of the job:

To play a crucial role in developing and implementing effective communication and marketing strategies to promote our crypto-related products and services. This role requires a deep understanding of the cryptocurrency industry, excellent communication skills, and a passion for staying ahead of the latest trends and developments.

What will you be doing:

Communication and marketing strategy:

• Develop and execute a comprehensive marketing strategy to drive user acquisition, trading volumes, and customer retention.
• Identify and leverage appropriate communication channels, including social media, industry forums, blogs, newsletters, and media outlets.
• Collaborate with the leadership and cross-functional teams to align marketing efforts with business objectives and growth targets..
• Draft emails and handle direct communication with customers on various topics.
• Review and maintain consistency in all communication channels, including support articles, blogs, and other written content.

Brand Management:

• Define and cultivate the brand identity and positioning within the crypto market.
• Develop brand guidelines, ensuring consistent visual and verbal brand representation.
• Oversee and create the creation and maintenance of marketing collateral, including website content, whitepapers, press releases, and presentations.
• Pay meticulous attention to detail to ensure error-free and high-quality communications.
• Set and uphold a standard of excellence for all customer communications.
• Take full responsibility for the quality and accuracy of the company's messaging.

Content creation and marketing campaigns:

• Plan and execute marketing campaigns to drive customer acquisition, engagement, and retention.
• Produce engaging and informative content, including articles, blogs, videos, and social media posts, to educate and engage the crypto community.

Public relations:

• Establish and maintain relationships with media outlets, journalists, and industry influencers to secure media coverage and thought leadership opportunities.
• Prepare and distribute press releases and manage media inquiries effectively.
• Monitor industry trends and news to identify PR opportunities and potential risks.
• Oversee community engagement efforts to build a strong, loyal user community around the exchange.

Manage marketing budgets and costs:

• Establish marketing budgets based on the company objectives and the developed digital marketing strategy.
• Ensure campaigns and projects are kept within scope and that spend is being correctly distributed based on the objectives of each campaign/project.

Analytics, reporting and regulatory compliance:

• Utilise data analytics tools to measure and track the effectiveness of communication and marketing initiatives.
• Provide regular reports and insights to the leadership team, highlighting key performance indicators, trends, and recommendations for improvement.
• Ensure that all marketing activities comply with relevant regulations and legal requirements in the crypto industry.

What we look for in you:

Skills relevant to the job include the education and/or experience, specialised training, and competencies required:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in a similar role, preferably in the crypto, fintech or blockchain industry.
• Strong knowledge of the cryptocurrency market, including blockchain technology, trends, and regulatory landscape.
• Excellent written and verbal communication skills with the ability to create engaging content and deliver compelling presentations.
• Demonstrated experience in developing and implementing successful marketing and communication strategies.
• Familiarity with digital marketing tools, analytics platforms, and SEO principles.
• Strong project management skills, including the ability to execute on marketing strategies effectively.
• Attention to detail is vital in this role.

Technical/Core competencies required:

• Digital brand strategy development knowledge.
• Ability to interpret analytics and apply research to make informed decisions.
• Crypto insights and knowledge of the crypto industry.
• Copywriting and proofreading experience.
• Script writing.

Leadership/Management competencies required:

• Strong leadership skills with the ability to motivate and lead a diverse team.
• Leading the digital brand management strategy and function.

Personal Attributes:

• Integrity - Being truthful, honest and ethical in the handling of cash or finances
• Problem solving - The ability to interpret data strategies, information and data and to come up with appropriate solutions
• Strong finisher - The ability to follow through with plans and to get closure on matters.
• Agility - Being open to change and to considerable variety in the workplace.
• Interpersonal ability - The ability to work well with others, building trust, having empathy and actively listening to others.
• Dependability - Being reliable, responsible, and dependable, and fulfilling obligations.
• Attention to detail - Being careful about detail and thorough in completing work tasks.
• Achievement/Effort - Establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
• Objective - Ability to moderate personal viewpoints (unbiased).
• Persistence - Persistent in the face of obstacles.
• Adaptability/Flexibility - Being open to change and to considerable variety in the workplace.
• Initiative - Willingness to take on responsibilities and challenges.
• Stress tolerance - Accepting criticism and dealing calmly and effectively with high-stress situations.
• Collaboration - Being pleasant with others on the job and displaying a cooperative and collaborative attitude.
• Self-Control - Maintaining composure and keeping emotions in check, even in difficult situations.
• Analytical thinking - Analysing information and using logic to address work-related issues and problems.
• Independence - Developing one's own ways of doing things, guiding oneself with little or no supervision and depending on oneself to get things done.
• Social orientation - Preferring to work with others rather than alone and being personally connected with others on the job.
• Communication - Being able to communicate effectively with senior management, external stakeholders, peers and employees in general.

VALR