Job Description

A Field Marketer is responsible for driving brand awareness through on-site, face-to-face interaction; liaising between buyers and sellers, as they provide valuable information about products and services. They work closely with sales teams and marketing managers to promote lead generation and create upsell opportunities. The primary objective is to maximise profitability within his or her sales territory.

Field Marketers are especially effective with long-term accounts, visiting clients on a recurring basis to perform maintenance, place replenishment orders, implement marketing strategies to ensure effective product promotion, or take any other initiative necessary to keep the client happy and drive revenue.

A Field Marketer should be well updated on the various technological advancements and have the right kind of expertise to excel in communicating these.

A Field Marketer should have a passion for marketing, ability to strike a chord with people, and understand the customers' needs. They should be updated with the latest trends happening in the telecommunications industry and should have a great business acumen. He/she should be target oriented and should be able to develop innovative sales and marketing strategies.

Key responsibilities

Meet weekly, monthly, and targets through successful implementation of sales and marketing strategies and tactics

Understand briefs and adjust sales techniques accordingly to meet stated outcomes.

Diary planning and call execution to ensure store base and required visits are executed on

Work proactively towards increasing the outlets overall TNPS scores

Encourage and assist outlets to access and utilize the online learning portal (Axonify)

Drive a minimum of 90% participation of Axonify across all chains and channels

Key performance areas

Sales

Plan and execute marketing campaigns to generate sales and improve customer retention

Implement marketing strategies to increase product awareness, sales, and profits.

Achieve agreed upon sales targets and outcomes within agreed timeframes

Coordinate sales efforts with marketing initiatives

Analyse the store's potential, track sales and provide status reports where required

Keep abreast of best practices and promotional trends

Utilise word-of-mouth marketing techniques to attract consumers

Work with sales team to schedule and conduct campaigns and other marketing activities

Establish a territory presence through networking.

Merchandising

Negotiate with retailers and other third-party partners on promotional display and merchandise placement

Promote business expansion opportunities to retailers through successful implementation of marketing programs

Coordinate proactively with marketing teams for improve and/or development of marketing collaterals, website content, etc. to expand our marketing presence.

Reporting

Generate and analyse metric reports to measure the success of marketing initiatives and sales programs

Keep management informed by submitting activity and results reports, such as daily call reports, work plans, and monthly and annual territory analysis.

Monitor competition and report on current marketplace information related to pricing, products, new products, delivery schedules, merchandising techniques, etc.

Log attendance on specified reporting tool; checking in and out at the prescribed times

Attend meetings & training as directed to keep abreast of latest developments

Provide market intelligence and business insights as observed within the territory

Obtaining specific information about the clients' needs regarding business expansion, problems affecting their sales, detailed information on products and services offered by them, specific business practices like discount offers, seasonal sales, etc., previous advertising history, and other business practices followed.

Stakeholder engagement

Establish, develop, and maintain positive business and customer relationships

Respond to customer needs and requirements

Deliver customer services in a courteous manner

Ensure delivery of products to customers in a timely manner

Implement best practices in sales and service activities

Provide ongoing education on all products and services

Expedite resolution of customer complaints and monitor customer feedback

Network and build trusting relationships with potential customers

Act as the point persons for internal, external partner sales teams.

REQUIREMENTS

Matric or NQF equivalent

2 years' experience in a sales role with a track record of exceeding revenue sales targets within the telecommunication/retail sector

1 years' experience in field services, retail sales or similar role may be beneficial

Fluent in English and Afrikaans

Additional requirements



Vehicle less than 8 years' and must be in the name of the successful candidate. Vehicle must be fitted with a handsfree kit.

Proof of business insurance (with 30-day car hire option or has access to a reliable 2nd vehicle in line with company)

Valid Driver's license.