Job Description

External Sales Consultant - Digital Marketing Solutions
Location: Blaauwberg / Bloubergstrand, Cape Town
Salary: R35,000 - R53,800 basic + commission
Role Summary
Join a fast-paced digital agency focused on growing revenue in the local market
Sell digital marketing solutions to new and existing clients
Build strong relationships with decision-makers through consultative selling
Present tailored digital solutions and close new business
Services include SEO, Google Ads & PPC, websites, social media (organic & paid), content, hosting and conversion optimisation
Field-based role with regular face-to-face client meetings
Focused on South African SMEs and mid-market businesses
Occasional travel outside the immediate area may be required
Key Responsibilities
Business Development & New Client Acquisition
Identify and pursue new business opportunities through outbound prospecting, referrals, networking and targeted lead generation
Build and manage a strong sales pipeline across relevant industries
Set up and attend client meetings, including on-site visits
Conduct needs analysis and present appropriate solutions
Convert qualified opportunities into signed agreements
Consultative Selling & Solution Design
Conduct detailed discovery sessions to understand client business models, growth objectives, current marketing performance and budget parameters
Recommend tailored packages across SEO, paid search, websites, social media marketing, content, hosting and conversion optimisation
Explain digital strategies and outcomes in clear commercial terms, including lead generation, conversion improvement, visibility and ROI
Prepare proposals and quotations aligned to client goals, scope and timelines
Account Management & Relationship Building
Build long-term client relationships
Retain and grow accounts through upselling and cross-selling
Ensure smooth handover to delivery teams
Identify expansion opportunities within existing clients
Pipeline & CRM Management
Manage all leads, opportunities and activities in Pipedrive
Maintain accurate pipeline stages and forecasting
Track activities and follow-ups consistently
Ensure deals progress efficiently toward close
Market Feedback & Collaboration
Collaborate with internal sales, marketing and delivery teams
Provide insights on competitor activity, pricing expectations, service demand and common objections
Support occasional marketing initiatives such as events and partnerships
Minimum Requirements
Completed tertiary qualification
Minimum 3 years experience in external sales, consultative B2B sales or business development
Experience within services, media, marketing or technology preferred
Excellent written and spoken English
Strong presentation and negotiation skills
Passion for digital marketing and solutions-based selling
Proven ability to build pipeline, manage a full sales cycle and close deals
Valid drivers licence and reliable vehicle
Willingness to travel locally and occasionally further afield
Strong computer literacy including email, spreadsheets, proposal writing and CRM usage
Experience with Pipedrive advantageous
Advantageous Experience
Selling digital services such as SEO, Google Ads, PPC, websites or social media marketing
Existing local business network
Experience selling to SME and mid-market clients
Comfortable discussing performance metrics such as leads, conversion rates, cost per lead and ROAS
Experience using structured sales methodologies
Working Hours
Standard weekday business hours
Flexibility required for client meetings and travel
Final hours confirmed during the interview process
Performance Indicators
Consistent achievement of monthly sales targets
Revenue growth
Healthy and accurate pipeline in Pipedrive
Strong conversion rates from meeting to proposal and proposal to close
Client retention and account growth through renewals, upsells and cross-sells
High client satisfaction and smooth handover to internal teams
Ideal Candidate Profile
Driven, professional and commercially astute
Confident engaging decision-makers
Comfortable with face-to-face selling and travel
Skilled at uncovering needs and presenting solutions
Motivated by targets and commission
Disciplined with follow-up and CRM usage
Genuinely excited about how digital marketing helps businesses grow

Skills Required