Job Description

To work with the different RBB business arears to shape direct marketing campaigns and select the appropriate target populations and data for campaigning. The incumbent needs to have a good understanding of data-driven direct marketing; good communication skills; good understanding of Microsoft SQL and a good grasp of how-to setup logical decision trees to configure communication across a client journey.

Job Responsibilities

• Manage all data aspects related to the end to end Enterprise Marketing Intelligence process.
• Partner with business to understand their campaign strategy
• Data extraction
• Ensure that campaign data is on time and of a high quality
• Put checks in place to prevent incorrect data used in campaigns
• Ensure secure transfer of data (including protection of personalised data)
• Automate campaign data where possible to reduce errors and ensure efficient processes
• Optimise the use of data sources and identify opportunities in the data available
• Ensure accurate post campaign reporting
• Make use of the dashboards and identify potential insights to share with business.
• Provide Business with Insights that inform and guide business decisions/campaign strategies.

• Ensure actionable insights provided to business in line with business campaign strategy
• Use the resources available to ensure that EMI data processes are optimised
• Corporate sustainability reputation and stakeholder engagement management.
• Onboard and enabling new business areas
• Project support
• Application and upholding of data, campaign process and communication governance

Essential Qualifications - NQF Level

• Matric / Grade 12 / National Senior Certificate

Preferred Qualification

• Matric/ Grade 12 / National Senior Certificate
• A relevant 3 year Business degree/ diploma in Business Management and /or in Marketing

Minimum Experience Level

• 3 years' experience in information management within depth understanding of data and how these intercepts with business objective.
• Advanced SQL Coder
• Logical thinker
• SQL Development and AbInitio is an advantage
• Candidate should be flexible to use any application.

Type of exposure

• Completed Reports
• Developed and Implemented Communications Strategy
• Manage internal process
• Managed Transformation & Innovation
• Managed Relationships
• Managed Self

Technical / Professional Knowledge

• Administrative procedures and systems
• Business principles
• Business terms and definitions
• Communication Strategies
• Data analysis
• Governance, Risk and Controls
• Industry trends
• Microsoft Office
• Principles of financial management
• Relevant regulatory knowledge
• Relevant software and systems knowledge
• Research methodology
• Decision-making process
• Business writing skills
• Cluster Specific Operational Knowledge
• IT / Banking knowledge
• IT / Banking procedures

Behavioural Competencies

• Applied Learning
• Building Partnerships
• Decision Making
• Quality Orientation
• Technical/Professional Knowledge and Skills
• Collaborating

Please contact the Nedbank Recruiting Team at +27 860 555 566

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