Job Description

Are you a strategic email marketer with sharp direct response skills and a passion for driving measurable results?

We're seeking a

high-performing Email Marketing Manager

to own and scale our email marketing engine. This is not about sending out newsletters -- it's about building segmented, automated, and performance-optimized campaigns for our weekly webinars that drive attendance, book appointments, and generate revenue. You'll lead the email function end-to-end, from strategy and content to execution and analytics.

Key Responsibilities

Own the Channel

Take full ownership of our email marketing program -- from vision to execution -- with a relentless focus on performance.

Campaign Creation & Execution

Write, design, and deploy direct response emails, nurture sequences, and promotional sends that convert.

Intelligent Segmentation

Use behavioral, demographic, and lifecycle data to tailor communications for specific audience segments.

Continuous Optimization

Run A/B tests across subject lines, content, CTAs, send times, and more -- refining each campaign for maximum effectiveness.

List Health & Deliverability

Ensure strong deliverability through list hygiene, compliance, and engagement-focused strategies.

Performance Reporting

Track key metrics (open rates, CTR, attendance, bookings, revenue per send), analyze results, and iterate based on insights.

CRM & Automation Management

Build and maintain workflows, tags, and automations in GoHighLevel (GHL) or similar CRM platforms.

What You Bring Strategic & Tactical Mastery

Email Marketing Expertise

Deep knowledge of automation, tagging logic, funnel structure, and high-converting email design.

AI-Enhanced Copywriting

Proficient in tools like ChatGPT, Jasper, or Copy.ai to accelerate content creation and iterate with speed and precision.

Full-Funnel Execution

Capable of crafting multi-touch email journeys that move prospects from cold leads to closed deals -- with seamless integration into broader campaigns.

Analytics & Testing

Comfortable interpreting data and using performance metrics to drive ongoing improvement across all stages of the funnel.

Agile Optimization

Thrive in an environment that demands fast testing, quick pivots, and continuous iteration.

Brand Focus

Maintain consistent tone, voice, and messaging across all email assets and integrated marketing content.

Customer-Centric Messaging

Use insights into customer psychology and pain points to create messaging that builds trust and compels action.

Regulatory Compliance

Familiar with GDPR, CAN-SPAM, and best practices to ensure ethical and effective email communication.

Bonus: Expansion Expertise

Have experience adapting campaigns for new verticals like dental practices or similar niches? You'll stand out.

We're expanding into new markets, and your ability to adjust tone, messaging, and sequencing--using AI and data-driven insight--will be key.

Who You Are

A proven performer in a results-driven email marketing role (agency or brand-side). A hybrid marketer: part strategist, part direct response copywriter. A proactive executor who doesn't wait for direction--you move fast and deliver Familiar in segmentation, automation, and CRM workflows (especially GoHighLevel). Analytical and data-driven, always looking for the "why" behind the "what." Comfortable leveraging AI to scale copy, test messaging, and generate insights.

How Success Is Measured

We don't optimize for vanity metrics. Your performance will be evaluated based on:

Email engagement (open and click-through rates) Appointments booked and show-up rates Revenue generated from email campaigns and workflows

Our Core Values

RELENTLESS

: We move heaven and earth to get things done, pushing through obstacles to deliver results that drive Transitions Elite forward.

BOLDLY INNOVATE

: We embrace a growth mindset, constantly experimenting to uncover smarter, faster, and better ways to scale and succeed.

POSITIVE RELATIONSHIPS

: We build open, honest, and positive connections with our team, clients, and partners, creating trust as the bedrock of our growth.

GO BIG

: We stretch ourselves to tackle bigger challenges and hit loftier targets, aiming to make a massive, positive impact on our team, clients, and the veterinary world.

HIGH STANDARDS

: We set the bar high and consistently exceed expectations, delivering excellence in every deal, process, and interaction.

Why Join Us

Remote Flexibility

Work from anywhere with a high-performing, collaborative, global team.

Above-Market Compensation

Competitive base salary + performance bonuses tied to real outcomes.

Fast Career Growth

Play a strategic role in shaping how we scale email as a core revenue driver.

Cutting-Edge Tools

Leverage AI and automation to work smarter, not harder.

Autonomy & Impact

This isn't a support role -- it's a leadership opportunity. You'll directly influence growth and client acquisition.

Plenty of opportunities

Work on other verticals as we scale to other industries

Compensation

We believe in rewarding exceptional talent. This role includes above-market pay and meaningful performance-based bonuses aligned to measurable impact. If you're hungry to drive growth, own your outcomes, and thrive in a fast-paced environment -- we want you on our team.

Ready to Lead and Deliver Results?

If you're excited about using AI, empathy, and performance-focused copy to scale a brand through smart email strategy, we'd love to hear from you.

Apply now -- and let's build something exceptional together.

Job Type: Full-time

Pay: R63000,00 - R74000,00 per month

Application Question(s):

Are you able to work 7am to 2pm South Africa time? Have you ran email marketing campaigns before doing the strategy, copy and execution? (Y/N)
Experience:

direct response copy writing: 4 years (Required) active email marketing: 4 years (Required)
Work Location: Remote

Application Deadline: 2025/07/18