Job Description

Our client in the Hospitality industry is currently looking for an E-commerce Marketing Analyst, in Western Cape.

Responsibilities:

• Marketing analytics and reporting.
• Responsible for tracking, reporting, and analysing the performance of marketing activities.
• Ad-hoc analytic requests, and automation of regular reports.
• Extensive experience with analytics tools, working with developers in setting up correct tracking and ensuring all metrics are reported on correctly.
• Provide actionable market and customer insights to address key strategic questions.
• Assist with market research to analyse the competitive landscape, determine brand perceptions, and identify new marketing opportunities.
• Experimentation and CRO.
• Evaluate customersxe2x80x99 online behaviour and provide insights and recommendations to improve website performance and the overall online shopping experience.
• Support strategy, execution, and measurement of A/B tests and CRO experiments within the e-commerce marketing team.
• Work with content creators to optimise landing pages, website calls-to-action (CTAs), and lead-generating forms.
• SEO Monitoring traffic performance in Google Analytics and Google Search Console.
• Support copywriters with keyword research for SEO writing - Continuously collect, analyse, and identify trends/insights to improve SEO strategy.
• Work with the development team to implement the best SEO practices.

• Bachelorxe2x80x99s Degree or equivalent in Marketing, Data Analysis, Information Science, or a related field.
• Strong analytical and problem-solving skills.
• Excellent verbal and written communication skills in both Afrikaans and English.
• Demonstrable experience as a Data Analyst, preferably working in a Marketing team or with Marketing stakeholders.
• Have a track record of producing data-driven insights and recommendations to various stakeholders.
• Solid experience in SEO, Google Analytics and other MarTech platforms.
• Thorough understanding of tracking and how to best setup different KPI measurements.
• Experience in putting together A/B testing plans, executing them, and reporting on the results.
• Excellent knowledge of statistical analysis and data visualisation.
• Experience in an E-commerce environment and E-commerce platform would be advantageous.
• Experience working with project management tools like Asana (advantageous).

• R25 000 xe2x80x93 R30 000 per month.

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