Job Description

Job Advert Summary

Provides strategic leadership and operational oversight for Sales, Marketing, and Logistics, with a focus on growth, market expansion, brand positioning, and supply chain efficiency to achieve sustainable customer satisfaction and profitability goals.

Minimum Requirements

Honours degree in Business, Sales, Marketing, Supply Chain, or related field. MBA or equivalent qualification preferred. Minimum 10 years in senior leadership roles within Sales, Marketing, and/or Logistics. Excellent verbal & written communication skills SA Poultry Industry knowledge Proven track record in driving revenue growth and operational efficiency. Strong understanding of supply chain management and market dynamics. Proven track record in sales growth, marketing strategy, and logistics management. In-depth understanding of poultry production systems, cold chain logistics, and food safety standards. Familiarity with South African market dynamics and regulatory environment. Knowledge of poultry nutrition, processing, and value chain. Experience in export markets and international trade compliance. Proficiency in CRM and ERP systems for sales and logistics management. Strategic Thinking & Business Acumen - Ability to align divisional goals with overall business strategy. Leadership & People Management - Strong skills in team development and stakeholder engagement. Analytical & Decision-Making Skills - Ability to interpret market data and make informed decisions. Communication & Negotiation - Excellent interpersonal and presentation skills. Customer Orientation - Commitment to delivering superior customer experience. Adaptability & Innovation - Ability to respond to market changes and implement innovative solutions.

Duties and Responsibilities

Strategic / Operational / Tactical Alignment


Monitor and Evaluate and Execute best practices in a dynamic fast passed Poultry industry constantly mitigating risks and developing contingency plans for optimal Sales mix (customer & product mix Early adoption of AI

Sales & Marketing


Develop and implement integrated sales, marketing, and logistics strategies aligned with CBH South African goals. Drive profitability, market expansion, and operational excellence. Lead brand positioning, promotional campaigns, and digital marketing initiatives. Ensure compliance with South African regulations, food safety standards, and industry best practices. Set annual sales targets and monitor performance. Build and maintain strong relationships with key accounts, distributors, and retailers. Analyse market trends and competitor activities to identify growth opportunities. Manage pricing strategies and product portfolio optimization.

Logistics


Oversee supply chain efficiency, distribution planning, and cost optimization. Ensure efficient distribution networks, cold chain integrity, and inventory management. Optimize transportation costs and delivery timelines. Implement systems for forecasting demand and managing stock levels

Financial & Reporting


Fiducial duties as a director Set and monitor sales targets, budgets, and forecasts. Manage divisional budgets, cost controls, and profitability metrics. Prepare and manage departmental budgets. Monitor KPIs such as sales growth, market share, logistics efficiency, and customer satisfaction. Report to executive leadership on performance and strategic initiatives

Teams


Lead, mentor, and develop high-performing teams across sales, marketing, and logistics. * Foster a culture of accountability, innovation, and continuous improvement.