Digital & Social Media Specialist

Midrand, Gauteng, South Africa

Job Description


Rectronxe2x80x99s core customer base is made up of resellers, system integrators, managed. services providers, e-tailers and retailers across Southern Africa. Our customers serve small and medium enterprises, consumers and corporations.
Education/Qualification, Skills and Experience
Education/Qualification

  • Degree in Digital Marketing or related field
  • Good knowledge and hands on with SEO, data analytics, social media marketing, email marketing, CRM, marketing automation and digital marketing analytics tools such as Google Analytics and Tableau
  • Knowledge of HTML, CSS, and JavaScript development and constraints
  • Experience in optimising landing pages and user funnels
  • Excellent analytical and project management skills
  • Proficient with required desktop publishing tools, including Adobe Master Collection
  • Excellent written & verbal communication skills.
  • Thrive in matrix environments and are adept at building relationships with different stakeholders.
Experience (experience required for the job)
  • Experience: 3 to 5 years digital and social media experience
Skills:
  • Digital Marketing
  • SEO
  • Data Analysis
  • Social Media
  • Email Marketing
  • Google Analytics
  • Project Management

Accountabilities:
  • Brand Design
  • Marketing and Vendor Marketing
  • Relationship and Communication
  • Reporting
  • Events
  • Projects
  • General Admin
Primary Objectives:
  • Build and manage the digital marketing solution vision and technical roadmap, delivering process enhancements and solutions on time and at a quality essential to supporting business marketing objectives.
  • Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities.
  • Creating content marketing and working with design teams to create suitable content for each stage of a customerxe2x80x99s digital journey.
  • Manage and optimise all the company portal websites and all company social media platforms
  • Lead strategic technical initiatives within the group, partnering with developers to optimise web traffic, conceptualise and produce web content and promotional campaigns.
  • Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Capture business needs across Business Units and translate those needs into processes, technology, and data solutions capable of scaling to meet demand.
  • Identify and integrate solutions across CRM, marketing tech, advertising tech and supporting solutions focused on streamlining operations and ensuring data efficacy for accurate targeting and measurement.
  • Oversee overall governance of data and data analytics across the marketing organisation, systems, and tools.
  • Manage migrations and lead continuous improvement of data governance and data integrity.
  • Manage vendor relationships directly or in partnership with other stakeholders ensuring that the vendor is aware of and operating in line with Full Circle business needs and expectations.
  • Create and manage training programs for systems and tools ensuring team members know how to leverage the solutions to meet their objectives and streamline their work.
  • Develop and maintain strong internal relationships with Product Managers, Stakeholders, nurturing an enablement environment where team members look to you for solutions to streamline their work and improve overall program performance.
  • Advocate for solution and process adoption across the group, partner with leaders and team members to infuse solutions into their work and make improvements in marketing data and measurement.

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Job Detail

  • Job Id
    JD1272171
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Midrand, Gauteng, South Africa
  • Education
    Not mentioned