Job Description

Responsibilities:
Social Media

• Develop and manage social media plans, scheduling content at least two months in advance
• Create and oversee content (photography, video, copywriting) across all platforms
• Place and manage paid ads; oversee influencer engagement and collaboration opportunities
• Create regular posts: 4 per week on specified platforms, bi-weekly TikTok posts, monthly YouTube videos, and platform-specific posts for special channels
• Run campaigns, competitions, and giveaways; boost posts to target relevant audiences
• Act as community officer: respond to queries, monitor trends, and report analytics monthly
• Liaise with aligned brands for collaboration opportunities

Paid Advertising and Analytics

• Manage Facebook and Google Ads, including copy, images, and competitor campaigns
• Report on analytics with budget suggestions and optimise campaigns for performance

Google My Business

• Monitor customer feedback, respond promptly, and maintain high-quality images
• Keep the platform active and maximise brand impact

Website and Graphic Support

• Support website content, seasonal campaigns, and layout creation
• Copywriting for storytelling, newsletters, emailers, and web pages
• Design monthly banners and newsletters; coordinate with freelancers for photography and video
• Identify and fix navigation issues, and ensure deadlines are met for campaigns
• Grow customer database through competitions, quizzes, and loyalty initiatives

Photography and Videography

• Oversee freelance photographers and videographers for social media, website, print, and events
• Manage visual content for launches, collaborations, events, and product campaigns

Events and Campaign Support

• Attend events to manage content and influencers
• Communicate events internally via emailers
• Provide digital advertising support for multiple locations or partner marketing teams

Requirements

• Degree or equivalent graduate course in Digital Media Management or an Arts degree
• 5 Years' experience in Digital Media Management with social media specialist
• 5 Years' experience in digital planning at a strategic level with high end brands
• Exceptional attention to detail with flawless English (10/10 fluency and spelling accuracy)
• Social media planning and content generation and alignment
• Technical understanding of video creation and editing
• Talented copywriter
• Intrinsic understanding of insights from Google/Facebook analytics
• Operating knowledge of Adobe Suite, Photoshop, Lightroom or Canva
• Excel skills - Intermediate to advanced

Due to the high volume of applications received, only suitable candidates who meet the criteria of this vacancy will be contacted.