Job Description

JOB DESCRIPTION:

Job Title:Digital SEO Copywriter
Employment Type:Permanent
Work Location:Cape Town

JOB SCOPE & RESPONSIBILITIES

• Write high-quality, error-free, original, and engaging long form sports / gambling copy.
• Work with the design team in the visuals selection process for every copy to drive user experience, e.g., infographics.
• Take complex topics and break them down into digestible, engaging, shareable content.
• Developing both new articles / pages and optimising / rewriting existing pages / articles.
• Develop content plans / topics aligned to the broader SEO strategy.
• Keyword research / topic generation.
• Write compelling copy focussed on keyword research / target keywords with SEO and conversion in mind.
• Research and fact-check thoroughly to ensure accuracy and effectiveness.
• Publish blog posts and web content on WordPress according to content calendar.
• Collaborate cross-functionally for content ideation.
• Build and implement initiatives to help increase organic traffic to the company website.
• Work quickly and deliver content delivered consistently, accurately and on time.

Key Stakeholders:

• Internal: Digital and Marketing and Operations teams; Central Marketing & PR, BU Marketing teams.
• External: Partners, Sponsors, Agencies & Freelancers.

QUALIFICATION AND EXPERIENCE:

Qualification:

• 3 Year Bachelors Degree, preferably in marketing, communication, English, journalism.
• GAIQ certification (Google Analytics Certification) is an advantage.
• Copywriting certification.

Experience:

• 5 years experience working within a digital role as a copywriter; producing digital content.
• Experience in the use of SEO Tools and Google Analytics for measuring and reporting.
• Exposure / knowledge of the sports betting and online gaming / casino industry is a strong advantage.
• Excellent writing career.
• Portfolio proof of ability will be requested.

Work conditions and special requirements:

• May be required to work overtime in line with operational requirements (this may include weekends, public holidays).

COMPETENCIES

Technical proficiency:

• Strong verbal and written English communication skills.
• Advanced proficiency in MS-Office Suite (Word, Excel, PowerPoint, Outlook, Adobe).
• Command of other languages is advantageous, especially French.
• Knowledge of sports / betting / gambling and a willingness to develop a deep understanding of SEO writing strategies.
• Use of generic SEO tools like Yoast, Grammarly and Litmus Marketing.
• Understanding of communication legislation (POPIA/CPA/WASPA).
• Project management skills.
• Knowledge of SEO best practices.
• Keyword research.
• Experience with popular content management systems especially wordpress.
• Web Analytics and architecture.

Know-how:

• Requires specialised knowledge of copywriting, editing techniques, and processes relating to SEO and the development of written and print content.
• Short term planning within a 6 months timeframe.
• Organise, plan, and prioritise tasks for self to ensure that work gets done efficiently and within budget constraints.
• Interact with management across business units to influence and encourage specific behaviour.

Problem-solving:

• Deal with diverse problems in own area, using judgment and discretion to resolve them.
• Interprets customer requirements in terms of services available and the applicable constraints.
• Takes initiative in making decisions which are made within well-defined, somewhat diversified procedures and limits of authority.
• Considers all the facts, options, and possible outcomes prior to making decisions.
• Analyse and diagnose issues and challenges and offer a solution in line with technical knowledge.

Accountability:

• Takes ownership of departmental requests and requirements.
• Solve a wide range of queries related to service, dealing with these sensitively and within operational/procedural limitations.
• Arbitrate / resolve any difficult or escalated complaints / issues.
• Supervises progress, results and service offered on the shift.
• Interprets customer requirements in terms of services available and facilitates operational processes.
• Refers problems falling outside parameters to the manager for resolution.

PACKAGE & REMUNERATION:

• Negotiable depending on Qualifications and Experience.

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