Job Description

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Job Overview
We're looking for a results-driven Digital Marketing Specialist to join a dynamic UK-based marketing team. In this role, you'll be responsible for planning, executing, and optimising digital marketing campaigns across multiple platforms. This is an exciting opportunity to work with an innovative company that values creativity, strategic thinking, and measurable outcomes. You'll have the chance to collaborate remotely with a team that embraces modern digital tools and is committed to your growth and success.
Key Responsibilities

• Develop and manage digital marketing campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and email.
• Analyse campaign performance using tools like Google Analytics and prepare detailed reports to inform strategy.
• Oversee SEO and PPC strategies to increase organic visibility and paid traffic.
• Manage content calendars and coordinate with content creators to ensure timely delivery.
• Conduct keyword research and competitor analysis to optimise campaigns.
• Implement A/B testing strategies to refine messaging and improve conversion rates.
• Monitor social media channels and engage with audiences to build brand presence.
• Collaborate with design and content teams to ensure brand consistency across all digital touchpoints.

Qualifications and Experience

• Minimum of 3 years' experience in digital marketing, preferably within an agency or fast-paced business environment.
• Proven experience in running and managing PPC, SEO, and social media campaigns.
• Strong knowledge of Google Ads, Meta Ads Manager, Google Analytics, and CRM tools.
• Excellent analytical skills with a data-driven approach to decision-making.
• Exceptional written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Must have access to a reliable internet connection and a personal laptop suitable for remote work.

Skills Required