Job Description

About the Role

We are looking for a creative, data-driven

Digital Marketing & Content Specialist

to manage and grow our online presence across multiple channels. This role requires someone who excels in social media management, content creation, paid advertising (Google Ads & Meta Ads), and SEO. If you are a strategic thinker with strong creative skills and a passion for digital performance, we want to hear from you.

Key ResponsibilitiesSocial Media Management

Plan, create, and schedule high-quality content across Instagram, Facebook, TikTok, LinkedIn, and other platforms. Manage community engagement: replies, DMs, comments, brand voice. Analyse platform performance and optimise monthly content strategies.

Content Creation

Produce engaging written, visual, and video content aligned with brand guidelines. Edit short-form videos (Reels, TikToks, YouTube Shorts). Create high-impact graphics, stories, carousels, and blog posts. Work with the team to develop content calendars and creative concepts.

Paid Advertising (PPC)

Plan, build, and optimise

Google Ads

campaigns (Search, Display, Performance Max). Set up and manage

Meta Ads

campaigns (Facebook & Instagram). Monitor performance metrics (CPC, CPA, ROAS) and implement data-driven improvements. Create A/B tests and refine targeting.

SEO & Website Optimisation

Conduct keyword research and implement on-page SEO best practices. Optimise website content for ranking and conversions. Use tools like Search Console, Google Analytics, and SEMrush/Ahrefs. Track and report organic search performance.

Reporting

Deliver weekly and monthly performance reports across social, SEO, and paid channels. Use insights to refine ongoing marketing strategy.

Skills & Qualifications

2+ years experience in digital marketing, social media, or content creation. Strong copywriting, content creation, and video editing skills. Proven experience managing

Google Ads

and

Meta Ads

campaigns. Solid understanding of SEO fundamentals. Proficiency with tools like: Google Ads Manager Meta Business Manager Canva / Adobe Suite Google Analytics Search Console Basic familiarity with CRM, email campaigns, and marketing automation is a plus. Creative mindset and ability to work independently.

What We Offer

Competitive salary Growth opportunities in a fast-growing company Flexible schedule / remote options Creative freedom Supportive, collaborative environment
Job Types: Full-time, Permanent

Pay: R7500,00 - R12000,00 per month

Ability to commute/relocate:

Umhlanga Rocks, KwaZulu-Natal: Reliably commute or planning to relocate before starting work (Preferred)
Education:

Diploma (Required)
Experience:

Web Design: 2 years (Required) Brand Management: 2 years (Required) Content Creation: 2 years (Required) Content Design: 2 years (Required) Marketing: 3 years (Required)
Work Location: In person