Digital Marketing & Content Specialist 4x4 Outdoor Industry

Kempton Park, GP, ZA, South Africa

Job Description

Role Summary

We are looking for a hands-on Marketing & Content Manager to drive our brand presence in the 4x4 and automotive accessories market. This role focuses on creating authentic, real-world content around our products, managing our digital platforms, and supporting marketing events such as shows, vehicle builds, and product launches.

The ideal candidate has a passion for 4x4 vehicles and automotive accessories, enjoys working with physical products, and is comfortable shooting content in workshops, on vehicles, and in outdoor environments.

Key Responsibilities

1. Digital Marketing & Online Platforms

Manage and update the company website, including product pages, imagery, and content Plan, schedule, and publish content across social media platforms (Instagram, Facebook, YouTube, etc.) Maintain a consistent brand voice aligned with the 4x4 lifestyle and target market Track engagement and performance and adjust content strategy accordingly
2. Product & Vehicle Content Creation

Plan and shoot photo and video content of: 4x4 accessories and products Vehicle installations and fitments Show vehicles and customer builds Capture real-world product use in workshop, trail, and event environments Edit and prepare content for social media, website, and marketing campaigns Assist with basic scripting or shot planning for product and build videos
3. Marketing Campaigns & Events

Plan and coordinate marketing activities around: 4x4 expos and shows Product launches Brand activations and promotions Support vehicle builds and ensure content is captured throughout the build process Coordinate logistics, timelines, and marketing deliverables for events
4. Marketing Materials & Brand Assets

Create or manage the creation of marketing materials including: Product catalogues Flyers and brochures Banners, flags, and signage for events Dealer and reseller marketing packs Ensure all marketing materials are accurate, on-brand, and up to date Liaise with designers, printers, and suppliers when required
5. Brand Support & Internal Collaboration

Work closely with sales and fitment teams to understand products and customer needs Support sales with marketing tools, imagery, and product information Maintain a marketing calendar and ensure deadlines are met Ensure brand consistency across all platforms and touchpoints
Skills & Experience

Essential



Experience in digital marketing and content creation Comfortable shooting photo and video content (camera or smartphone) Strong understanding of social media platforms and content trends Organised, self-driven, and able to manage multiple projects

Advantageous



Interest or background in 4x4, off-road, or automotive accessories Basic video editing and graphic design skills Experience with websites Familiarity with trade shows, expos, or automotive events
Personality & Fit

Passion for 4x4 vehicles and outdoor adventure Practical, hands-on mindset Comfortable working in a workshop and event environment Creative, proactive, and detail-oriented
Office is based in Kempton Park

Job Types: Full-time, Permanent

Pay: R15000,00 - R20000,00 per month

Work Location: In person

Beware of fraud agents! do not pay money to get a job

MNCJobs.co.za will not be responsible for any payment made to a third-party. All Terms of Use are applicable.


Job Detail

  • Job Id
    JD1647825
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Kempton Park, GP, ZA, South Africa
  • Education
    Not mentioned