Job Description

Duties:
Develop and execute a digital marketing strategy aligned with business objectives
Manage paid advertising (Google Ads, Meta Ads) and optimize campaigns for performance
Maintain and update the website, ensuring SEO and conversion best practices
Capture and produce photo and video content onsite (property, experiences, food and beverage)
Manage all social media platforms and community engagement
Create and distribute newsletters and CRM communications
Track and report on analytics and ROI metrics
Ensure brand consistency across all online touchpoints
Collaborate with the operations, reservations, and F&B teams to align marketing initiatives
Requirements:
Qualification or certification in Marketing, Communications, or Digital Media
Minimum 3 years experience in digital marketing, ideally within hospitality or tourism
Strong hands-on ability in content creation (photography, video, copywriting)
Proficiency in SEO, Google Ads, and Meta advertising
Experience with CMS platforms (WordPress preferred) and CRM tools (Mailchimp, HubSpot, etc.)
Excellent writing, storytelling, and communication skills
Strong analytical and reporting ability
Organized, self-motivated, and comfortable working in a hybrid setup
Google Ads or Analytics certification
Proficiency in Adobe Creative Suite or Canva
Previous experience with boutique hotels or tourism brands
Local tourism or influencer network within the Western Cape
Benefits:
Flexible hybrid work structure
Onsite accommodation and meals during content creation days if needed
Incentive structure linked to direct booking growth and campaign performance

Skills Required