Plan digital marketing campaigns and activity across multiple channels.
Create and publish written and visual content to support marketing initiatives.
Optimize their marketing funnels to improve performance.
MOM performance reporting and optimization strategies.
Develop and maintain a comprehensive knowledge of the companies products, systems and processes.
Manage white label lead generation platforms.
POPI and opt out management.
Focus on commercial viability and analyse payment experience on leads generated.
Approach projects with flexibility to test, iterate and improve.
Manage relationships with third party lead providers.
Provide support to the marketing programme manager.
Requirements:
Tertiary qualification in marketing.
Previous experience in financial services marketing / lead generation.
Experience in creating and managing digital marketing campaigns.
Advanced knowledge of SEO (Search engine optimisation) and the ability to create and effectively manage organic search campaigns.
Pay-per-click Advertising (PPC) deliver profitable PPC campaigns across multiple ad networks, including Google Ads and paid social advertising.
Use Conversion Rate Optimization (CRO) to optimize marketing funnels and improve landing page conversion rates.
Data Analysis Use data analytics to measure, analyse, and report on campaign performance.
Email Marketing Design email marketing campaigns and support them by writing newsletters and lead nurturing emails that keep prospects engaged until they are prepared to take action/ convert.
Social Media Marketing Have expert knowledge in growing high-quality followers and building engagement across the four main social channels: Facebook, Instagram, Twitter, and LinkedIn.
Content Marketing Be familiar with the process of content marketing and how to create content that is memorable, shareable, useful, and drives genuine engagement from interested audiences.
Digital PR develop and increase online presence through high-quality backlink generation, press releases, guest posting, and other initiatives that elevate status and brand exposure online.
Website CMS To fulfil the website administration and content publishing responsibilities.
HTML and CSS understand HTML, CSS, and any other relevant front end best practice.
Propose changes to a website, customise and perform content experiments etc.
Propose and implement retargeting strategies.
Strong project management skills.
Excellent computer literacy skills (Outlook, Excel, Word, Power Point).
Advanced Excel skills advantageous.
Understanding of UX/ CX principals and user journey management.
Ability to unpack the customer lifecycle from purchase to usage at the time of need and identify flags for cancellation.
Ability to work with a range of internal and external stakeholders across all levels of the business.
Ability to resolve issues effectively and with urgency.
Demonstrates a high degree of honesty, integrity, diligence, charisma, innovation, and customer-service attitude.
Resilience
Attention to detail with active listening skills.
Please consider your application unsuccessful should you not receive a response within 2 weeks of applying.
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