Job Description

We are looking for a Digital Marketing Analyst who thrives on turning data into smarter digital decisions. This role will strengthen our campaign analysis, reporting and optimisation across paid media and digital platforms, bringing a fresh, external perspective to how we measure and improve performance.
Job description
Key Responsibilities
Digital Performance & Optimisation:

• Analyse and optimise paid digital campaigns across platforms including Google Ads, Meta, YouTube, LinkedIn and TikTok.
• Identify performance trends, risks and opportunities across leads, feet, deals and cost per approval.
• Support campaign testing, experimentation and optimisation frameworks.
• Provide actionable recommendations to improve performance and budget efficiency.

Analytics & Reporting:

• Build, maintain and enhance Power BI dashboards and reporting models.
• Work with large datasets from ad platforms, CRM systems (e.g. Bitrix), portals and internal systems.
• Automate reporting where possible to reduce manual effort and improve turnaround time.
• Translate complex data into clear insights and executive-ready narratives.

Systems & Process Improvement:

• Assist with improving data quality, tracking accuracy and reporting consistency.
• Support integration testing between platforms (ads, CRM, portals, analytics tools).
• Identify opportunities to streamline workflows and reduce single points of failure.
• Contribute to documentation and playbooks for reporting and optimisation processes.

Strategic & Collaborative Support:

• Work as part of team of digital marketing consultants (paid portals) to support cross-channel alignment.
• Provide independent analysis and outside-in recommendations informed by industry best practice.
• Support AI-driven initiatives related to reporting, optimisation and automation.
• Participate in digital status meetings and contribute to planning and prioritisation.

Minimum requirements
Experience:

• 3-5 Years': experience in digital marketing analytics, performance marketing, or data analysis.
• Proven experience working independently in a fast-paced, performance-driven environment.
• Hands-on experience with paid media platforms (Google Ads, Meta Ads essential).

Technical Skills:

• Solid understanding of relational datasets.
• Experience with analytics and tracking tools
• Strong Excel / data manipulation skills.
• Experience with Power BI advantageous (data modelling, DAX, Power Query).

Analytical & Communication Skills:

• Strong analytical thinking and problem-solving ability.
• Ability to convert data into clear, actionable insights.
• Confident communicator with both technical and non-technical stakeholders.
• Detail-oriented with a strong focus on accuracy and quality.

Additional Skills (Advantageous):

• Experience working with CRM systems
• Exposure to AI, automation or machine-learning use cases in marketing or analytics.
• Experience in property portals, classifieds or lead-driven environments.
• Familiarity with cloud data platforms
• Experience supporting or mentoring junior team members.
• Understanding of attribution models and full-funnel performance measurement.

Skills Required