Job Description

Closing Date 2025/05/01


Reference Number SHO250424-1


Job Title Digital Commerce Merchandiser


Job Type Permanent


Location - Country South Africa


Location - Province Western Cape


Location - Town or City Brackenfell


Purpose of the Job
An exciting opportunity has become available in OK Franchise!



We are looking for a Digital Commerce Merchandiser to optimise the online shopping experience by strategically managing product listings and implementing effective merchandising strategies within the e-commerce business unit. This role focuses on enhancing product visibility and appeal through data-driven analysis of product performance and customer behaviour, while also developing engaging content that aligns with brand objectives. Ultimately, the Digital Commerce Merchandiser aims to drive sales growth and customer satisfaction by ensuring that the online product catalogue is relevant, easily navigable, and aligned with current market trends and consumer needs.








Job Advert Details


Job Category Marketing


Job ObjectivesProduct Data Mastery + Adhere to company standards by mastering our product catalogue, ensuring accurate and up-to-date product information (descriptions, pricing, images) across all digital commerce
+ Conduct analysis of product performance metrics to identify opportunities for optimisation and improvement in the online space.
+ Research best practices and industry standards to ensure our digital content remains competitive and engaging.
Merchandising & Content Strategy + Align to product performance data by analysing sales trends to inform merchandising strategies and identify top-selling items and underperformers.
+ Execute compelling product presentations and contribute to the development of promotional calendars and placement strategies.
+ Craft engaging product descriptions that effectively showcase the value and benefits of our
Continuous Improvement + Gather insights on digital commerce trends and competitor strategies, actively seeking to improve our digital commerce operations.
+ Propose innovative solutions to enhance data management, merchandising execution, and overall online customer experience.
Performance Reporting & Analysis + Report on key digital commerce metrics such as conversion rates, average order value, and product performance to track progress and highlight areas for growth.
+ Provide insights from performance reports to both the creative/marketing and data teams to refine strategies and execution plans.
Collaboration & Growth + Support the creative team in ensuring product presentation aligns seamlessly with brand messaging and ongoing marketing initiatives.
+ Partner with the data team to understand customer behaviour deeply and leverage this information to inform our merchandising decisions.
+ Attend to personal growth by seeking opportunities for professional development within the
Maintaining Digital Channels + Service all digital channels by curating product selections that create an engaging and seamless customer-facing experience.
Creative Asset Management + Utilise a systematic approach to manage and maintain creative assets in an organised archive, ensuring easy accessibility for the team.
Weekly Reporting + Report on various categories, designers, trends, and product performance each week, identifying ways to optimise product curation while appealing to specific target demographics
Assertiveness and Accountability + Investigate issues promptly, escalating them as necessary, and collaborating with stakeholders to devise appropriate resolutions.
+ Comply with organisational standards by taking accountability for actions and learning from
Tech Savvy & Platform Exposure + Apply technical expertise, engaging with merchandising platforms and software to identify solutions that enhance operations.
Team Spirit and Stakeholder Rapport + Provide valuable contributions as a team player, fostering a positive team spirit and maintaining good morale.
+ Build rapport with internal and external stakeholders to ensure effective collaboration and alignment on merchandising strategies.


QualificationsDiploma or BCom Degree in Marketing, Communications, or Business



Experience+2 years of experience in a related position Proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUPs, data analysis) Experience with ARCH POS is a significant plus



Knowledge and SkillsFamiliarity with product information management systems Experience with digital marketing concepts (SEO, SEM)




We are looking for a Digital Commerce Merchandiser to optimise the online shopping experience by strategically managing product listings and implementing effective merchandising strategies within the e-commerce business unit. This role focuses on enhancing product visibility and appeal through data-driven analysis of product performance and customer behaviour, while also developing engaging content that aligns with brand objectives. Ultimately, the Digital Commerce Merchandiser aims to drive sales growth and customer satisfaction by ensuring that the online product catalogue is relevant, easily navigable, and aligned with current market trends and consumer needs.




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