Job Description

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Purpose of the Job

The purpose of the Digital Campaign Manager role is to maximise ad delivery efficiencyand effectiveness through thesuccessful execution of thedigital campaign strategy and allrelated operations. The role uses data and technology to develop and fulfil complex, integrated, and multichannel digital campaigns, ensuring creative and engaging messaging and appropriate delivery channels and reporting. The role supports digital campaign management accounts and activities in accordance with the business intent and trade plans, initiating, managing, and reporting on related campaigns, managing multiple accounts across channels, and taking the lead within the portfolio of accounts to provide end-to-end delivery according to planned timelines and quality standards. The role further drives the improvement of processes within the assigned portfolio of accounts.




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Job Objectives

Develop and manage supplier or client end-to-end delivery of digital campaigns across platforms, from execution to optimisation and reporting of campaigns. Manage and ensure data, technology, and strategy work together to maximise ad delivery efficiency and effectiveness. Effectively manage own portfolio of work while collaborating with creative, strategy and technology teams and vendors to implement and create integrated and multichannel ad campaigns. Build strong relationships with internal and external stakeholders to ensure the delivery of digital campaign plans. Evaluate the effectiveness of campaign strategies, provide recommendations, and adjust to optimise performance and goal conversion. Provide analysis and insights for reporting, including post campaign reporting. Ensure invoices are accurate and campaign budgets are executed within required parameters. Conduct research and utilise insights to optimise and grow future campaigns. Monitor local and international digital media properties to ensure adherence to best practice principles and provide technical/media assistance when needed. Guide and support team members with complex projects and campaigns where specialised knowledge is required. Keep the brand up to date with changes and advances in the digital marketing landscape and advise on new channels and approaches to adopt.
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Qualifications

Degree or Diploma in Marketing, Advertising, Media or related.

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Experience

4 years' experience in a digital campaign management role in and ops environment, with a proven track record of delivering multiple and large campaigns across digital touch points and channels, using analytics to inform and scale successful marketing campaigns.

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Knowledge and Skills

Skilled and proficient in the useof advertising tools (Google Ads,DV360, GAM, Facebook AdManager, tracking andverification tools). Broad knowledge of the media and marketing ecosystem combined with demonstrable knowledge and experience of marketing principles and practices including customer journey management and content development experience. Demonstrable knowledge and experience of marketing principles and practices including customer journey management and content development experience. Strong commercial acumen and understanding of the media landscape within the broader retail industry. Strong proficiency in MS Office.
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