Job Description

WHAT WE DO

We're Lula. We build innovative fintech products to help SMEs make cash flow. From instant access to funding to all-in-one business banking accounts and cutting-edge financial analysis tools, we're on it!

Our purpose is to help SMEs manage their business better, faster, simpler, Lula, so they can spend more time doing what they love.

Speaking of love, we're looking for Lulas who love to make a difference to join our team and change the game.

WHY WE DO IT

We care about our family, our work, our community, our country.

We're passionate about EMPOWERING EVERY SME TO SUCCEED.

And to do it, we're BUILDING THE NEXT GENERATION OF FINTECH PRODUCTS TO HELP SMES MAKE CASH FLOW.

Why? Because the more businesses that succeed, the more jobs, money, and opportunities for all South Africans - including Y.O.U.

So get curious.

Rise to the challenge.

Don't settle for average.

Shoot for amazing.

We're here to change the game, the norm, the world,

Because when we change something for the better, we change ourselves too.

You are.

We are.

Lula

OUR VALUES

• Collaborative - we're a clan and work together as a team, always towards a common goal
• Committed - we're accountable and follow through no matter the challenge
• Curious - we look for better ways to do things and make a positive difference
• Connected - we stay close to, learn from and look to understand each other and our customers
• Compassionate - we go out of our way to care about our colleagues, our customers and our community

OVERALL PURPOSE

We're looking for a Design Lead who has the skills and experience to become the custodian of our brand identity and who can play a leading role in the strategy, conceptualization, planning and execution of design projects and other creative materials as a key member of the brand team.

This will include all digital channels (Google Display Ads, website content, Direct Mailers, video content and text-based animations for Social Media channels) as well as some above the line channels like TVC advertising and digital OOH billboards.

Responsibilities will include:

• Be a highly proactive member of the brand team and support the Brand Director in defining, creating, and evolving the Lula brand.
• Update the brand guide as required and ensure everyone has access to the brand elements (latest logos, etc.)
• Collaborate with fellow Art Directors and or UX designers and copywriters to strategise, plan and create content that establishes Lula as a best-in-class fintech brand.
• A keen eye for typography and layout hierarchy to develop fresh and innovative designs.
• Maintain a healthy relationship between brand and business and provide design support to stakeholders.
• Interrogate briefs for opportunities to elevate the brand and work with the team to conceptualise and create content, and coordinate and develop campaigns with a distinctive and bold visual identity while maintaining our brand identity.
• Determine how best to represent a concept visually and submit to the Brand Director and stakeholders for approval.
• Create/manage the production of visual elements, whether it's a storyboard for a TVC or developing the overall look/style of digital marketing campaigns.
• Assist with campaign roll-out of concepts and strategies or re-purpose, rework, revise existing content when appropriate and necessary and assist with style guidance on shoots/sets.
• Assist in supervising design projects and managing relationships between Lula and freelancers as/when needed.
• Continuously search for innovative initiatives/ideas that empower SMEs to succeed.
• Up to date knowledge of latest social media trends and best practices.
• Work closely with a traffic manager to ensure that projects are completed according to deadlines.

THE SKILLS AND EXPERIENCE WE'RE LOOKING FOR

• Matric/Grade 12 achieved.
• Degree in Design/Art Direction or similar field, from a reputable institution (Essential)
• 5 Years or more of working experience and a portfolio to showcase your design work.

• A strong understanding of all digital communication channels including GDN and social channels. (Video editing and basic motion graphics design skills will be a plus.)
• Highly skilled in the needed design software like Adobe CS (Experience in WordPress and figma will be beneficial).
• Creative and imaginative - an entrepreneurial spirit and ability to think with critical judgment.
• A problem-solving attitude with excellent attention to detail and the ability to roll up your sleeves and get the job done.
• Deadline driven with good prioritization and time management skills - you know what success looks like and how to measure it

THE COMPETENCIES WE'RE AFTER

• A great attitude and easy to collaborate with
• Solid understanding of digital artwork and preparing assets for the web.
• Exceptional creative flair
• Excellent organizational skills with attention to detail
• Pro-active team player - must work well in a team and contribute to team success
• Hands-on team player

Lulalend