Job Description

Closing Date 2025/06/20
Reference Number EDU250610-9
Job Title Data Analyst - Sales and Marketing
Job Type Permanent
Campus National
Department Sales
Number of Positions 1
Location - Town / City National
Location - Province National
Location - Country South Africa
Minimum Education Level Bachelors Degree | Advanced Diploma
Job Category Sales
Job Advert Summary
Eduvos is looking to employ an Data Analyst (Sales and Marketing) to be based at any of our 12 national campuses.
Position Type:
Permanent
Pupose of the role:
The Data Analyst--sales and marketing--is responsible for collecting, analysing, and interpreting sales and marketing data to drive strategic decision-making. The role delivers insights that optimise sales performance, marketing effectiveness, and overall business growth. The analyst will work closely with sales, marketing, and operations teams to ensure data-driven decision-making and process improvements. This role is critical in enabling data-driven decision-making, optimizing sales and marketing performance, and driving business growth through actionable insights.
Minimum Requirements
Minimum Qualifications:

• Bachelor's degree in Data Science, Statistics, Business Analytics, Economics, Computer Science, or a related field.
• Advanced certification in Business Intelligence (BI), SQL, or Data Analytics is an advantage.

Experience:

• Minimum 3-5 years of experience in data analytics, preferably in a sales or marketing environment.
• Strong proficiency in SQL for querying and data manipulation.
• Experience with data visualization tools (Power BI, Tableau, Looker, etc.).
• Advanced Excel skills (pivot tables, Power Query, VBA).
• Knowledge of CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Dynamics 365).
• Experience with statistical analysis and predictive modelling.
• Familiarity with Python or R for data analysis is advantageous.

Duties and Responsibilities
Data collection, management and analysis

• Collect, clean, and validate sales and marketing data from various sources (CRM, ERP, marketing automation platforms, etc.).
• Develop and maintain dashboards, reports, and visualizations to track key metrics.
• Conduct deep-dive analyses to identify sales trends, marketing ROI, and customer behaviours.
• Ensure data integrity and standardisation across all systems and reports.

Sales and marketing performance reporting

• Track and report on lead generation, conversion rates, pipeline velocity, and customer retention.
• Analyse sales performance by region, product, campaign, and customer segment.
• Provide insights into the effectiveness of marketing campaigns and channels.
• Develop forecasting models to predict future sales trends.

Process optimization and automation

• Identify inefficiencies in sales and marketing processes and provide data-driven recommendations.
• Support automation of reporting processes using BI tools and scripts.
• Collaborate with IT and CRM teams to enhance system functionalities.

Customer and market insights

• Reduction in manual reporting efforts (measured in hours saved).
• Number of automated reports and dashboards implemented.
• Efficiency improvements in data processing and reporting workflows.

Executive reporting and strategic support

• Provide executive-level reports and insights to support the Executive Head of Sales & Marketing.
• Develop presentations and data-driven recommendations for Exco and board meetings.
• Monitor key performance indicators aligned with strategic business objectives.
• Support strategic initiatives with data analysis, scenario planning, and forecasting.

Functional and Behavioural Competencies
Functional Competencies:

• Strong analytical and problem-solving skills.
• Ability to translate data into actionable business insights.
• Experience in sales funnel analysis and marketing attribution modelling.
• Understanding of key sales and marketing metrics (CPL, CAC, LTV, etc.).
• Ability to work with large datasets and ensure data integrity.

Behavioural Competencies:

• Attention to detail and a high degree of accuracy.
• Strong communication skills, able to present complex data in a clear, business-friendly manner.
• Ability to work cross-functionally with sales, marketing, and IT teams.
• Proactive mindset with a continuous improvement approach.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.