Job Description

This role is ideal for someone who has experience in the liquor industry ( hosting wine tastings etc)

Key Responsibilities

1. Experience Delivery & Hosting

Personally host and present the majority of distillery experiences: Gin School, Gin & Chocolate Pairing, Cocktail Classes, private/corporate bookings, themed events, and product launches. Deliver engaging, knowledgeable, and polished presentations that reflect the brand's premium positioning. Adapt delivery style for different audiences, including corporates, tourists, and high-LSM locals. Actively create upsell opportunities during events (bottle sales, merchandise, future bookings). Brief, manage, and support part-time and event staff during delivery.

2. Event Concept & Planning

Develop and schedule a year-round calendar of events (e.g., themed evenings, seasonal menus, product launches, corporate packages). Create new formats to expand beyond existing offerings, such as premium tasting dinners, mixology nights, and limited-capacity VIP events. Build tailored packages for private and corporate bookings with integrated upsell opportunities.

3. Offsite Event Expansion

Identify, secure, and deliver offsite event opportunities, including corporate activations, festivals, and brand partnerships. Ensure brand presentation and service standards are upheld in all external environments.

4. Promotion & Sales

Work with marketing to create multi-channel campaigns for upcoming events (email, social media, partnerships). Build and maintain relationships with corporates, hotels, tourism operators, and influencers to drive bookings. Track and analyse event sales performance, refining pricing, packages, and promotions based on data.

5. Hospitality Experience Design

Curate multi-sensory, Instagram-worthy experiences from guest arrival to departure. Incorporate premium decor, curated food pairings, and exclusive merchandise into event design. Collaborate with production to create limited-edition cocktails or gin serves available only at specific events. Refresh event content and presentation styles to encourage repeat visitation.

6. Operational Excellence & Team Growth

Lead end-to-end setup, delivery, and teardown for all events, ensuring every detail meets brand standards. Recruit, train, and mentor additional part-time presenters as event demand grows. Maintain event readiness for both planned and short-notice bookings (stock, glassware, garnishes, decor). Develop and implement operational checklists to ensure consistency across on-site and offsite events.

7. Customer Service & Communication

Manage all incoming event and experience enquiries via phone, email, and social DMs. Oversee booking systems to ensure events are listed accurately and kept up-to-date. Handle post-event follow-up to encourage repeat visits and customer reviews.
Qualifications and Experience:

Minimum: Matric + post-matric qualification in Hospitality, Events, Marketing, or similar. Preferred: Degree/Diploma in Hospitality, Marketing, or Business Management. 5-7 years in hospitality/events/customer experience. At least 2 years in a leadership/management role. Proven success in planning, promoting, and executing events from start to finish. Strong track record in driving event sales and delivering premium guest experiences. Operational knowledge: stock control, scheduling, merchandising. Tech proficiency: booking systems, POS, Google Workspace, social media.
Job Type: Full-time

Pay: R28000,00 - R35000,00 per month

Work Location: In person