Job Description

Duties and Responsibilities:
We're seeking a CRO Manager to own the critical bridge between traffic and conversion--developing high-performing offers and landing pages that turn visitors into customers.
You'll be a data-driven growth scientist who generates hypotheses about offer structures, runs lean tests, interprets results, and scales winners quickly. You'll be responsible for testing and scaling different offer types--from 2-product bundles to single-product offers to gift-with-purchase and beyond--always seeking the optimal balance of AOV, CAC, and LTV.
You must be AI-native: fluent in using Claude Projects, custom GPTs, and other LLM-powered workflows as your creative and copywriting partner. Initially, you'll leverage AI to accelerate research and content creation, with the goal of eventually hiring and managing an in-house copywriter to scale our content production.
This is a highly autonomous role where you'll own the entire post-click experience. You'll work closely with our in-house designer and developer to rapidly build and test landing pages, collaborate with our Creative Strategist on ad-to-page congruence, and report directly to the CMO on strategy and results. The offer development, testing methodology, and conversion optimization will be yours to own.
Key responsibilities:

• Generate and test hypotheses for multiple offer types: 2-product bundles, single-product offers, gift-with-purchase, tiered discounts, and other innovative structures
• Design and rapidly test offer variations using scientific methodology--forming hypotheses, running controlled tests, analyzing results, and scaling winners
• Write long-form, story-driven landing pages using AI tools and proven frameworks (advertorial, VSL-style, problem-agitation-solution)
• Collaborate with in-house designer and developer to rapidly build, launch, and iterate on landing page tests
• Maintain a high-velocity experimentation cadence--running multiple offer and page tests simultaneously with clear documentation
• Create templates and SOPs from winning formulas to enable rapid scaling and systematic improvement
• Partner with AI tools (Claude Projects, GPTs) as your primary creative and copywriting partner
• Analyze performance metrics (CVR, AOV, subscription rate, CAC, LTV) using a scientific approach to identify optimization opportunities
• Collaborate with Creative Strategist to ensure ad creative and landing pages work seamlessly together
• Own the full customer journey from landing page through checkout, optimizing every step for conversion

You'll Thrive in this Role if:

• You're a growth scientist who lives by "test, don't guess" and values objectivity over dogma
• You thrive on experimentation, iteration, and rapid execution--you can run multiple tests simultaneously and learn from both wins and losses
• You're obsessed with customer psychology--you love understanding what makes people buy and can translate insights into testable hypotheses
• You're a systems thinker who can create repeatable frameworks from successful experiments
• You're AI-native but maintain creative ownership--you use LLMs to 10x your output without losing your strategic edge
• You can write persuasive, story-driven copy that educates while it sells (or can effectively direct AI to do so)
• You're data-driven but creative--you use metrics to guide decisions but aren't afraid to test bold, unconventional ideas
• You love the challenge of finding the perfect offer structure through systematic testing
• You're excited to eventually build and lead a small content team while maintaining hands-on involvement
• You work well independently but know when to collaborate with design and development for faster execution

You'll Hate this Role if:

• You prefer following proven playbooks rather than generating and testing new hypotheses
• You're uncomfortable using AI tools extensively in your workflow
• You prefer working on brand awareness over direct response and measurable outcomes
• You don't enjoy writing (or directing the writing of) long-form sales copy
• You're not comfortable with rapid experimentation and learning from failed tests
• You prefer to "set it and forget it" rather than constantly iterate and optimize
• You're not interested in understanding the science behind health supplements
• You need constant supervision or prefer highly structured environments
• You're more interested in winning creative awards than driving revenue
• You don't want the responsibility of eventually managing team members

Minimum Requirements:
Language requirement: Excellent English Communication Skills
Education: Bachelor's Degree (ideally)
Experience: 3+ years of related experience
Industry:

• 3-5+ years in growth marketing, conversion optimization, or product marketing (DTC or supplements experience strongly preferred)
• Proven track record of developing and testing multiple offer types with measurable improvements in AOV, CVR, and LTV
• Experience with scientific testing methodology--hypothesis generation, controlled experiments, statistical significance
• Demonstrated expertise in writing or directing long-form sales copy that converts
• Experience with AI tools (Claude, GPTs, Jasper) for copywriting and content creation
• Strong analytical skills with experience in Google Analytics, Shopify, and A/B testing tools
• Understanding of direct response principles and conversion psychology
• Experience managing or mentoring junior team members or contractors is a plus
• Ability to balance brand integrity with performance marketing objectives
• Experience with subscription business models and LTV optimization is a plus
• Health/wellness industry knowledge preferred but not required
• Willingness to travel to Bend, OR, 3-4 times per year for on-site meetings

Skills Required