To lead and be responsible for the design, content, and effective measurement of all digital communications for Sorbet and its other business units, influence cross-functionally with other teams to identify and develop new and innovative methods of digital communications to maximise value (revenue and income).
Job description
Purpose of the work:
Manage the entire customer relationship with Sorbet Brands through direct, digital and instore platforms.
Grow the profit and turnover of all Sorbet brands through the utilisation of understanding consumer behaviour and spend and developing strategies and campaigns.
Manage and utilize all consumer channels to drive turnover, profit, brand awareness and brand love.
Grow store growth through increased foot traffic through current guests and new feet.
Assist with management of all online, direct, social and digital platforms.
Optimizing, measurement & reporting of Sorbet Group direct, digital and instore platforms (loyalty, websites, social media, SMS, email, WhatsApp, digital screens, app, google and any other customer relationship direct or digital customer channels).
Manage all direct or digital customer channels spend, campaigns and performance.
Manage and grow the loyalty programme, app usage and e-commerce revenue.
Position reports to
: MARKETING HEAD
Minimum requirements
KEY TASKS AND RESPONSIBILITIES
Manage the strategy and implementation of the website
Convert website into a beauty and lifestyle format that drives educations , empowerments, insight ,
digitization (online sales and bookings), brand info and campaigns
Content Creation
Supplier Product Management
Integrate with brand managers / agencies to get the most optimal and highest form of ROI
Manage and get the highest ROI for all store GMB
Develop toolkits for FP social media management to grow foot traffic into store
Manage Yext platforms which include GMB, Store pages and Facebook
Develop and execute group campaigns briefed in by the business
Execute CRM digital campaigns briefed in my CRM
Develop a CRM segmentation per brand
Develop the consumer journey through analytics
Grow basket size through CRM base
Work with agency & brand manager on digital reports
Build,Liaise and develop strong relationships with strategic digital partners (Facebook, Google, Twitter, etc.)
to maximize our opportunity and excel in the use of their respective platforms.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media
and/or display advertising campaigns
Working knowledge of ad serving tools
Manage and utilize the loyalty program to grow the business
Manage the direct channels for the business and stores eg. SMS and emails
Daily engagement (postings, responses, paid advertising & updating)
Manage the social media company in terms of budget and workflow
Manage social Media Complaints
Manage all social media and digital briefs and campaigns to agency
Develop the social media digital strategy with managers
Manage the performance and analytics
Grow the social media according to targets and KPI
Lead all back end technical areas with digital agency
Project manage all projects and campaigns that require a social media output
KEY COMPETENCIES:
Ability to work independently, delivering on strategic direction without direct supervision
Ability to influence others in indirect relationships
Ability to motivate multiple stakeholders to a common goal
Coaching peers
Manage team in ambiguous environments
Act with the highest integrity and lead with courage and humility
Team player
Results oriented
Operate with high level of urgency and ownership
Embrace change and motivate others to think and act differently
Creative and Innovative
Proven written and verbal communication skills
Technologically advanced
Be trendy and in the know
Able to work in a team
Good management skills
Strong attention to detail
EDUCATION AND EXPERIENCE:
Bachelor's degree in business or a related field
3 - 5 years working experience in marketing & digital
Demonstrated experience in brand building principles and omni-channel media strategy
Excellent organization skills and ability to meet tight deadlines
Experience with budget forecasting and tracking
Marketing Background and Proven working experience in marketing
* Tech, Digital and CRM experience
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