Job Description

Creative Copywriter - Join a Purpose-Driven Pet Insurance Brand
Are you a skilled storyteller with a passion for clarity, creativity, and customer connection? We're looking for a Creative Copywriter to help shape the voice of a new Australian pet insurance brand--building trust, engagement, and emotional connection with pet lovers across the country.
This is a unique opportunity to blend creative thinking with compliance sensitivity in a highly regulated industry, while supporting a purpose-driven mission to protect the health and wellbeing of pets.
What You'll Do
Marketing and Campaign Content

• Write original, engaging copy for websites, emails, social media, ads, and direct marketing campaigns (acquisition, retention, re-engagement).
• Tailor content to specific platforms and optimise for SEO and AIO.

Brand Tone and Consistency

• Ensure consistent brand tone across all communications.
• Refine messaging for clarity, emotional resonance, and impact.

Policyholder Communication

• Create nurturing, upsell, and onboarding content for policyholder journeys.
• Support automated flows via tools like HubSpot.

Collaboration and Content Fit

• Work closely with digital marketers, designers, and content specialists to align copy with visuals and strategic goals.
• Contribute ideas to content planning and campaign brainstorming.

Internal Communications

• Write clear, engaging internal copy for staff newsletters, announcements, presentations, and ad hoc requests.

Where you'll work

• Either remotely within South Africa or, at our office in the beautiful town of George in the heart of South Africa's stunning Garden Route.
• Working hours will be semi-aligned to the Australian time zone: 06:00 to15:00 SA time giving you more free time later in your day!

Why work with us?
As part of a purpose-driven Australian pet insurance company, this role supports our mission to protect the health and wellbeing of pets across the country. You'll work in a collaborative, quality-focused environment that values integrity, transparency, and compliance - while also allowing creativity and customer empathy to shine in our communications.
Ready to write for purpose and impact?
Join us in building a trusted voice for a brand that cares about pets and the people who love them!
The essentials you will need

• Minimum 3 years of experience in a copywriting or content writing role, preferably in a consumer-facing or regulated industry.
• Strong understanding of content strategy, digital marketing principles, and audience engagement.
• Experience writing across multiple channels including websites, social media, email marketing, and internal comms.
• Familiarity with marketing automation tools (e.g., HubSpot) and CMS platforms (e.g., WordPress).
• Discipline and tenacity - comfortable in working across time zones and in a fully remote setting.
• Time management skills with the ability to manage multiple projects in a fast-paced, deadline-driven environment.

Bonus Skills

• Diploma in Communications, Journalism, Marketing, or similar.
• Familiarity with Australian insurance or financial regulations.
• Awareness of accessibility and inclusive content practices.
• A love of animals or interest in pet-focused messaging.