Job Description

Creative Copywriter - Join a Purpose-Driven Pet Insurance Brand

Are you a skilled storyteller with a passion for clarity, creativity, and customer connection? We're looking for a Creative Copywriter to help shape the voice of a new Australian pet insurance brand--building trust, engagement, and emotional connection with pet lovers across the country.



This is a unique opportunity to blend creative thinking with compliance sensitivity in a highly regulated industry, while supporting a purpose-driven mission to protect the health and wellbeing of pets.

What You'll Do

Marketing and Campaign Content

Write original, engaging copy for websites, emails, social media, ads, and direct marketing campaigns (acquisition, retention, re-engagement). Tailor content to specific platforms and optimise for SEO and AIO.

Brand Tone and Consistency

Ensure consistent brand tone across all communications. Refine messaging for clarity, emotional resonance, and impact.

Policyholder Communication

Create nurturing, upsell, and onboarding content for policyholder journeys. Support automated flows via tools like HubSpot.

Collaboration and Content Fit

Work closely with digital marketers, designers, and content specialists to align copy with visuals and strategic goals. Contribute ideas to content planning and campaign brainstorming.

Internal Communications

Write clear, engaging internal copy for staff newsletters, announcements, presentations, and ad hoc requests.

Where you'll work

Either remotely within South Africa or, at our office in the beautiful town of George in the heart of South Africa's stunning Garden Route. Working hours will be semi-aligned to the Australian time zone: 06:00 to15:00 SA time giving you more free time later in your day!

Why work with us?

As part of a purpose-driven Australian pet insurance company, this role supports our mission to protect the health and wellbeing of pets across the country. You'll work in a collaborative, quality-focused environment that values integrity, transparency, and compliance - while also allowing creativity and customer empathy to shine in our communications.

Ready to write for purpose and impact?

Join us in building a trusted voice for a brand that cares about pets and the people who love them!

The essentials you will need

Minimum 3 years of experience in a copywriting or content writing role, preferably in a consumer-facing or regulated industry. Strong understanding of content strategy, digital marketing principles, and audience engagement. Experience writing across multiple channels including websites, social media, email marketing, and internal comms. Familiarity with marketing automation tools (e.g., HubSpot) and CMS platforms (e.g., WordPress). Discipline and tenacity - comfortable in working across time zones and in a fully remote setting. Time management skills with the ability to manage multiple projects in a fast-paced, deadline-driven environment.

Bonus Skills

Diploma in Communications, Journalism, Marketing, or similar. Familiarity with Australian insurance or financial regulations. Awareness of accessibility and inclusive content practices. * A love of animals or interest in pet-focused messaging.