Job Description

Are you passionate about wine, education, and building meaningful relationships? We're on the lookout for a vibrant, motivated person to join the

Cape Wine Academy

in

Johannesburg

.

Key Responsibilities

Develop a course specific sales and marketing strategy in conjunction with the team in order to create an effective push and pull strategy to achieve student numbers and sales targets as budgeted. Persuasive selling for all queries to guide and convince potential students and clients to book for courses. Actively advancing the sales pipeline to encourage sales. Detailed segmentation by channel, client and student accompanied by strategic action plans to be implemented in targeted areas. Mapping of potential clients and students and possible leads, together with an action plan of executing on this. Effective relationship management is required with students and clients. Of which any queries are dealt with effectively and efficiently. Ensure timely and accurate communication of relevant information to both the CWA team and external stakeholders, including clients, prospective students, and partners. Effective management of all relevant incoming and acquired data, ensuring that relevant insights and learnings are drawn and put into action plans. Includes the analysis of sales-out transactional data and industry data sources revealing wine consumption trends and consumer behaviour patterns. Ensure that all independent contractors are briefed, booked and have all information regarding the course. Ensure that value and volume sales targets are achieved per month, per quarter, per semester and per year within budgeted margins. Annual budget planning and forecasting and tracking together with the principal. Weekly tracking of current sales vs. targeted sales. Ensure that the student journey is seamless, professional and engaging from first contact. All incoming queries will be navigated based on the category of the query and in an efficient and effective manner. These queries include email, website and telephonic queries. Timeous response to all queries with an infographic on how the booking process works is sent together with the brochure for the course and follow up communication. Ensure that the facilitation, invigilation and hosting of events is always executed in terms of current trends within the market and best practice standards. Ensure that lecturers and facilitators are excellently informed in good time with all information on the course class, presentation, wines, students and venue. Ensure that hosts are trained in standard execution and that their performance is monitored and assessed. Continuous maintenance and improvement of course content to ensure accuracy, relevance and impact together with the CWA Principal. Ensure the effective use of the LMS system for managing students and courses relevant to your role. Effort shown to ensure that you are kept up to date with all the trends taking place in the liquor, and more specifically within the wine industry. Participate in CWA courses with a minimum required standard of Certificate Wine Course level.

Qualifications and experience:

Tertiary Education: communication management, or customer relations. CWA Courses or other Wine Certification. 5 years administration experience, 5 years' experience within a customer service role, 5 years' Sales experience. Valid Driver's license

Please do not apply for the position if you do not meet the requirements.



Should you not receive any feedback within 2 weeks after the closing date, please consider your application unsuccessful.