Job Description

Content Strategy:

Develop a content strategy that support the organisation's objectives and resonates with target audiences, with an in-depth understanding of the organisational strategy and donor segments.

Brand Voice :

Maintain the brand's voice, ensuring professionalism and consistency across all written content.

Fundraising and marketing support :

Contribute to development of fundraising ideas, marketing concepts, and refinement of messaging identifying opportunities and solving problems.

Storytelling & Engagement:

Regularly visit the hospital to engage with staff, patients, and parents, collecting stories and content that reflect the impact of the hospital's work.

Copy development:

Develop creative, persuasive and engaging copy for all fundraising and marketing purposes- including proposals, reports, letters, website content, social media posts, email campaigns, print materials, and advertisements. Also transform one content piece into a variety of formats.

Editing and Proof Reading :

Must ensure accuracy, consistency, and adherence to organisational standards and guidelines

Collaboration:

Brief and assist external Designer, marketing and digital agencies with content.

Market & Trend analysis:

Stay up to date with industry trends, best practices, and emerging technologies in copywriting and content marketing.

Performance Monitoring :

Monitor the performance of content and adjust strategies based on data insights

Project Manage:

Manage multiple projects simultaneously and prioritize tasks to meet deadlines and deliver high-quality work.

REQUIREMENTS

A degree in English, Communications, Marketing, or a related field.

Proven experience as a copywriter, preferably in a fundraising or healthcare environment.

Experience developing content strategies and writing for various platforms (digital and print).

Must be highly skilled in MS Office until advanced (Word, Excel, PowerPoint)

WordPress knowledge and experience

Minimum of 3 years of professional experience with a proven track record of producing writing that achieves successful outcomes aligned with its purpose

Excellent writing, editing, and proofreading skills.

Ability to write clear, concise, and compelling copy that drives engagement and donations.

Ability to manage multiple projects and deadlines effectively.

Strong understanding of content marketing principles and best practices

Strong ability in conceptual and visual thinking.

Creative out-of-the-box thinking - displaying innovative ways of working.

Excellent communication and collaboration skills, with the ability to work well in a team environment.

Able to work both independently and collaboratively.

Ability to create concise briefs for agencies and designers.

Passionate about the cause and able to work with sensitive content

Displaying of personal values that are aligned with the values of the Trust (dynamism, kindness, accountability and collaboration)

High level communications and people skills:

able to work with people from different environments

Ability to adjust to any kind of [situation] and to display emotional resilience in stressful situations

Has a clear vision and desire for personal and professional growth

Self-motivated to be in this role, constantly researching and developing new ideas and keeping up with technology

Flexibility, adaptability and willingness to take on a wide range of tasks

Enjoy networking and building relationships

Enjoy working across various multi-disciplinary teams

Deadline-driven and remaining calm while working under pressure

Enjoy working without supervision and still meet objectives

Displaying of personal values that is aligned with values of the trust (being dynamic, kindness, collaboration, accountability & integrity)