Job Description

To translate marketing and branding strategies into innovative and exciting campaigns by developing effective and meaningful content, copy, ideas and scripts in the in-house creative team. To write and edit content for a variety of campaigns, working closely with the creative team to brainstorm ideas, develop concepts and articulate messaging.
Minimum Requirements

Relevant tertiary qualification

5 yearsxe2x80x99 experience in copywriting for advertising or marketing agencies

Knowledge/understanding of storytelling principles across various channels and digital

Exceptional writing and research skills

Agency experience mandatory
Duties & Responsibilities

Working with the creative team to create exceptional creative work

Using key messages to develop work for multiple communication channels, including ATL, digital and non-traditional

Producing a variety of high-quality copy solutions, from punchy short-form to persuasive long-form.

Interpret creative briefs to develop concepts for execution with assigned brands

Research and understand a clientxe2x80x99s needs and target audiences, through online searches, reviews of existing research, interviews with subject-matter experts, and in-person meetings

Write original copy and edit content for a range of marketing and communications materials

Collaborate with a team of account managers and creative staff, from concept development to delivery of final product

Present copy concepts and final deliverables to internal team xe2x80x94 and to client representative when requested xe2x80x94 and participate occasionally in client pitches

Revise copy based on internal feedback
Competencies

Ability to work independently or with a team to meet deadlines

Excellent organizational skills and multitasking ability

Critical thinking skills

Ability to influence people through creative ideas and written work

Relate well to people xe2x80x93 good team worker

Interpersonal skills

Attention to detail

Assertive, confident and Driven

Initiative and sense of urgency

Ability to thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times

Raise the bar continually for writing fresh copy that connects with a desired audience and drives action

Be adept at varying the voice, style, and other characteristics of messaging based on the industry, company, or target audience

Maintain up-to-date knowledge of communications- and client-related industry trends

Stay current on the appropriate style guidelines and brand voice for consistent messaging

Quick learner that has versitle writing styles
Additional Information Competency based interview and assessment where applicable, to assess above requirements

Pick n Pay