Job Description

Conceptual Copywriter - Kennilworth, WCJob Advert SummaryTo translate marketing and branding strategies into innovative and exciting campaigns by developing effective and meaningful content, copy, ideas and scripts in the in-house creative team. To write and edit content for a variety of campaigns, working closely with the creative team to brainstorm ideas, develop concepts and articulate messaging.Duties & ResponsibilitiesWorking with the creative team to create exceptional creative workUsing key messages to develop work for multiple communication channels, including ATL, digital and non-traditionalProducing a variety of high-quality copy solutions, from punchy short-form to persuasive long-form.Interpret creative briefs to develop concepts for execution with assigned brandsResearch and understand a clientxe2x80x99s needs and target audiences, through online searches, reviews of existing research, interviews with subject-matter experts, and in-person meetingsWrite original copy and edit content for a range of marketing and communications materialsCollaborate with a team of account managers and creative staff, from concept development to delivery of final productPresent copy concepts and final deliverables to internal team xe2x80x94 and to client representative when requested xe2x80x94 and participate occasionally in client pitchesRevise copy based on internal feedbackMinimum RequirementsRelevant tertiary qualification5 yearsxe2x80x99 experience in copywriting for advertising or marketing agenciesKnowledge/understanding of storytelling principles across various channels and digitalExceptional writing and research skillsAgency experience mandatoryCompetenciesAbility to work independently or with a team to meet deadlinesExcellent organizational skills and multitasking abilityCritical thinking skillsAbility to influence people through creative ideas and written workRelate well to people xe2x80x93 good team workerInterpersonal skillsAttention to detailAssertive, confident and DrivenInitiative and sense of urgencyAbility to thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround timesRaise the bar continually for writing fresh copy that connects with a desired audience and drives actionBe adept at varying the voice, style, and other characteristics of messaging based on the industry, company, or target audienceMaintain up-to-date knowledge of communications- and client-related industry trendsStay current on the appropriate style guidelines and brand voice for consistent messagingQuick learner that has versitle writing stylesAdditional InformationCompetency based interview and assessment where applicable, to assess above requirementsReport job

JTJ Group