Job Description

We are looking for a social community manager who will be responsible for building and engaging an online community around client brands, facilitating interactions with followers, monitoring conversations, and analysing data to foster positive brand perception and drive audience growth; essentially acting as the voice of the brand online while actively listening to customer feedback and concerns.

Key responsibilities:

Serve as a point of contact for the company's social media platforms such as Facebook, LinkedIn, YouTube, Instagram, forum and blog

Interact with community members and customers in a professional, personable, and timely manner to grow and keep the community alive

Work with the marketing, creative, and customer experience teams to create high-quality, engaging, relevant, and timely content

Manage the social media editorial calendar and ensure the content is published by the stipulated deadlines

Foster and strengthen new relationships with key influencers within the community

Deploy social listening tools to monitor positive/negative comments and topic trends, and strive to boost engagement and resolve any potential conflicts that may affect brand reputation

Generate comprehensive reports on overall community sentiment and notable trends and provide meaningful feedback

Keep up to date with the latest social media trends and emerging social media platforms in the industry

Community engagement:

Actively respond to comments, messages, and mentions, fostering meaningful conversations with followers to build relationships and address customer inquiries.

Social media monitoring:

Track brand mentions, industry trends, and competitor activity on social media to identify potential issues and opportunities for engagement.

Campaign management:

Execute social media campaigns aligned with marketing goals, including contests, giveaways, and influencer collaborations.

Analytics and reporting:

Monitor key performance indicators (KPIs) like reach, engagement, and conversion rates to measure social media performance and identify areas for improvement.

Community building initiatives:

Develop strategies to grow the online community, including hosting Q and A sessions, live events, and targeted outreach programs.

Crisis management:

Respond to negative feedback or complaints promptly and professionally to protect brand reputation.

Skills:

Excellent communication and interpersonal skills to engage with diverse audiences online

Strong understanding of various social media platforms and their best practices

Creative writing and content creation abilities

Analytical skills to interpret data and measure campaign success

Ability to stay up-to-date with social media trends and emerging technologies

Knowledge of graphic design tools is a plus