Job Description

Responsibilities:

• Take ownership of brand and communications management to ensure that brand messaging is aligned to the business overall strategic intent and communicated correctly
• Develop and lead the implementation of a strategic communications plans
• Establish and maintain sustainable relationships with key industry stakeholders
• Develop public relations content and manage media relations
• Promote the business as a visible leader in the real estate market through networking, strategic engagements, active partnerships, publications and presentations
• Develop and manage / monitor the budget within the spending approval levels
• Oversee media monitoring and establish relations with media to ensure positive reporting and to increase the number of media engagements and exposure
• Establish effective communications channels by making best use of available resources to deliver quality results
• Make full use of new and innovative digital communications methods to disseminate messages and raise awareness of supported initiatives and outputs
• Internal communications management oversee the capturing and broadcasting of business success stories and foster the ongoing development of tools that support the dissemination of news and information through internal communications platforms
• Draft reports to measure performance of key portal metrics as a direct result of intentional brand communications
• Provide the Digital Marketing Specialist with annual strategies and product information
• Brief Digital Marketing Specialist and digital agency on digital requirements

Requirements:

• Minimum Degree in Public Relations Management / Communications
• Minimum 5 years experience in the communications field
• Demonstrated ability to lead a small team of specialists
• Demonstrated ability to successfully manage and execute on a digital strategy

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