Job Description

Main purpose of the role:
Responsible for leading, developing and managing all Retail stores. Being accountable the end-to-end Direct Retail
operations across employees, contractors, and commercial partners (including suppliers
management, health, and safety compliance, etc.). The incumbent is ultimately
accountable for delivering the outstanding consumer experience within the channel and
for achieving channel, commercial performance, and Consumer Experience through
deploying commercial programs, projects, and initiatives. They will be tasked to build
operational processes where they are lacking and constantly refine those that already
exist. At the same time, they are in charge of growing the Brand Retail teams talents
and capabilities, as well as consistently enhancing his departments outcomes.
Responsibilities:

• Deploy initiatives through one-to-one consumer engagement with Legal Age

consumers, ensuring effective execution of the Consumer Journey to enable * flawless channel consumer experiences while meeting Brand, Consumer
Experience, and Commercial targets. * Provide channel specific consumer insights to support Consumer Experience in
identifying and addressing experience gaps and opportunities * Optimize channel efficiency and operational effectiveness on a continuous basis
to meet targets * Lead Direct Retail footprint expansion, optimization, and innovation

• Ensure a high-quality, engaged, and skilled front line (whether directly or

indirectly employed) by utilizing all people management levers (communication,
recognition, reward, training, performance management, and so on). * Identify and implement activities for direct consumer engagement. Use leads
from channel campaigns and other channels to engage Legal Age Smokers
directly and improve consumer awareness, acquisition (conversion), retention,
and service. * Participate in the governance of the Marketing & Commercial Operations
leadership teams and give deep channel expertise
Key Competencies

• New Category Portfolio Knowledge
• Brand Building, Strategy, Purpose, Positioning and Architecture
• Consumer Centric Mindset
• Partnering Excellence; Agility

Core competencies across Commercial:
Brand Retail Operations Management * Sales /Field Force Operations Management

• Shopper Marketing - Experience Design
• Commercial & GTM Strategy
• Business & Financial Acumen
• Point of Sale Engagement and Execution
• Multi-Category and Category Strategy
• Omnichannel Consumer Experience Management
• Store Design and Visual Merchandising
• Data-Driven Decision Making
• Program/ Project Management

• Education and Experience Requirements:

Bachelors/Masters degree in Marketing, Business Administration or any
business-related field. * Minimum 5 years of Brand Management and/or Sales, or consumer journey
design experience or similar * 3-5 years' experience in a Managing Managers

Skills Required