Job Description

Chief Operating Officer (COO) - The Opportunity of a Lifetime

Location:

Global / Remote-First

Industry:

Direct-to-Consumer | Natural Health | eCommerce

Stage:

Proven Market Leader | High-Growth | Ready to Scale to the Next Level


We're not hiring a "COO" in the traditional sense. We're looking for a strategic operator who thrives in chaos, scales with precision, and wants to help shape one of the world's most exciting natural health brands as it enters its next phase of global growth.


This is a business with serious traction--millions of loyal customers, a presence in 34 countries, and a product line that's earned us over 91,424 positive reviews. We've built something rare and now we're ready to systemize, scale, and expand our impact.

What You'll Do

Own the P&L across all regions

-- optimize margin, CAC:LTV, fulfillment, and logistics

Professionalize and scale the org

-- clarify roles, reduce complexity, build high-performing teams

Drive cross-functional execution

across marketing, ops, product, and CX

Build the future

-- launch new products, enter new markets, and execute growth with precision

Be the glue

-- connect vision to action, strategy to systems, people to performance

This Is for You If:

You've

led at scale

-- ideally COO, VP Ops, GM or similar at a DTC or CPG brand with strong revenue and operational complexity You combine

big-picture thinking

with an obsession for process, precision, and execution You've built teams, held P&L accountability, and

own outcomes

like a founder would You're excited by

high-velocity environments

and love solving hard problems in motion You're

hungry, humble, emotionally intelligent

, and ready to help take a great company to world-class

Why Join Us?

Massive impact: Step into a high-performing business and help scale it globally True partnership: This is a

seat at the table

, with real autonomy and strategic influence Deep purpose: Our products transform lives -- and our customers tell us every day Global team, remote-first culture, and

ambitious roadmap

ahead Room to run: We move fast, think long-term, and build with intent A strong salary package with an attractive bonus structure



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