Job Description

Must have strong analytical skills and be a creative thinker with the ability to develop innovative marketing strategies and campaigns.

Responsibilities:

• Developing and implementing marketing campaigns across various channels within an IT environment with an SEO focus
• Conduct market research and analyse consumer behaviour to identify new opportunities
• Develop and manage budgets for marketing campaigns with a focus on ROI and SEO performance metrics
• Track and analyse key performance metrics to measure the success of marketing initiatives in an ECommerce environment
• Direct brand research and development.
• Develop the marketing strategy for new and existing products and oversee implementation of the marketing strategy including campaigns, events, digital marketing and Public Relations (PR)
• Oversee and evaluate market research and adjust marketing strategy to meet changing markets and competitive conditions
• Plan and oversee advertising and promotion activities including print, online, electronic media and direct mail
• Develop and recommend product positioning and packaging to produce the highest possible long-term market share
• Manage social media presence and direct programs to improve social media reputation and recognition
• Develop and deliver Corporate Communications strategies for the organization

Requirements:

• Bachelors or Masters Degree in Marketing
• Proven track record in developing and implementing branding and marketing strategies
• 8+ years of experience in brand marketing, preferably in a B2B environment
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Demonstrated experience with digital marketing channels and analytics tools
• Excellent communication and interpersonal skills with the ability to collaborate with cross-functional teams
• Up to speed with current and online marketing techniques and best practices
• Thorough knowledge of web analytics
• Customer-oriented approach and aptitude

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