Job Description

Chief Marketing Officer

Pretoria

We are on the hunt for a strong Branding & Marketing Executive with experience in the Tech space to lead the rebrand and marketing of an expanding company making hugest changes!

A values driven, expanding PropTech company, places a strong emphasis on service, collaboration, innovation, agility, and grit. These core values fuel their culture and propel their success in the fast-paced world of Proptech.

With a focus on cutting-edge technology and a customer-centric approach, this company has is looking to established itself as the top online platform in its niche and they are looking for smart individuals to help them get there.

As part of their ambitious growth strategy, this company offers unparalleled opportunities for talented individuals to join their dynamic team. They embrace a culture of innovation, continuously seeking new ways to stay ahead in a rapidly evolving industry.

If you are a motivated professional with a passion for digital transformation and want to be part of an industry-leading organization, this is your chance to contribute. Join this innovative company and help shape the future of Proptech.

Job Summary

You will be responsible for developing and implementing strategic marketing initiatives to promote our brand and products. The ideal candidate will have a strong background in brand management, digital marketing, and market research, and will be able to work collaboratively with cross-functional teams to drive brand awareness.

Responsibilities:

• Develop and implement marketing campaigns across various channels within an IT environment with an SEO focus
• Conduct market research and analyse consumer behaviour to identify new opportunities within the Property/ Tech industry
• Develop and Implement the Brand Strategy
• Develop and manage budgets for marketing campaigns with a focus on ROI and SEO performance metrics
• Manage Outsource partner performance and relationships
• Track and analyse key performance metrics to measure the success of marketing initiatives in an Ecommerce environment
• Direct Brand research and development
• Develop the Marketing Strategy for new and existing products
• Oversee implementation of the Marketing Strategy including campaigns, events, digital marketing and Public Relations (PR)
• Oversee and evaluate market research and adjust marketing strategy to meet changing markets and competitive conditions
• Work closely with the Customer and product teams; enabling them to meet their commercial objectives by providing them with appropriate content, tools and materials
• Direct staffing, training and performance evaluations to develop and control sales and marketing programs
• Ensure that the marketing objectives are implemented by the marketing teams
• Plan and oversee advertising and promotion activities including print, online, electronic media and direct mail
• Develop and recommend product positioning and packaging to produce the highest possible long-term market share
• Work closely with product management team to define content, marketing materials and programs
• Establish and maintain a consistent corporate image throughout all categories, product lines, promotional materials and events
• Manage social media presence and direct programs to improve social media reputation and recognition
• Develop and deliver Corporate Communications strategies for the organization.
• Undertake continuous analysis of competitive environment and consumer trends
• Establish and maintain relationships with industry influences and key strategic partners

• Bachelors or masters degree in marketing
• Proven track record in developing and implementing Banding and Marketing Strategies
• 8+ years of experience in brand marketing, preferably in a B2B environment
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Demonstrated experience with digital marketing channels and analytics tools
• Excellent communication and interpersonal skills with the ability to collaborate with cross-functional teams
• Creative thinker with the ability to develop innovative marketing strategies and campaigns
• Strong analytical skills with the ability to analyze data and extract insights to inform marketing decisions
• Proven track record of success in senior marketing role
• Up to speed with current and online marketing techniques and best practices
• Thorough knowledge of web analytics
• Customer-oriented approach and aptitude

• Leads Others

• Enthusiastically approaches own work and creates a sense of passion around getting staffs work done, thus obtaining willing buy-in to goals and commitment to performance. Demonstrates a type of leadership characterised by a participative approach to leadership and people enablement.
• Drives Innovation and Change

• Identifies necessary innovation or change and takes charge of the process.
• Selects value adding innovation or change and prepares people timeously so as to get buy in and to set goals and assign responsibilities.
• Able to execute transformation in people, processes, practice and results.
• Drives Communication

• Establishes open channels of communication within and across own division.
• Ensures transparency and open dialogue that enables individuals to be up to date with business information so as to make accurate decisions and to perform in their roles.
• Breaks down silo mentalities.
• Ensures that processes are shared amongst staff for contingency planning purposes.
• Assumes and Drives Accountability

• Holds oneself and others accountable for achieving desired business results and set standards within a functional discipline of operations.
• Seizes new opportunities.
• Continually aligns operational processes to best practice.
• Translates strategy into operational action plans for others so that they can follow.
• Sets priorities, allocates resources, leads from the front, coaches and mentors, monitors performance, solves problems and gives and receives feedback.
• People Management

• The capacity to interact with many different personality types and the ability to maintain fair and impartial judgment.
• People management involves an understanding of employment law, of training, motivating employees and giving constructive feedback to help with business development and personal and professional growth.

• Business Acumen - Applies commercial insight to deliver a prompt and appropriate response to business matters to influence a positive outcome.
• Branding - Understanding of branding strategies, including brand identity, brand positioning, and brand messaging.
• Financial Acumen - Plans, directs, monitors, organises, controls and reports on the monetary resources of an organization or department.
• Digital Marketing - Knowledge and skills in managing online marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
• Graphic Design - Basic graphic design skills, such as creating simple graphics, editing images, and using design software such as Adobe Creative Suite.
• Public Relations - Understanding of public relations strategies and techniques, including media outreach, press releases, and crisis management.
• Market Research - Ability to conduct market research, including collecting and analyzing data, developing surveys and conducting focus groups.
• Marketing Automation - Familiarity with marketing automation tools, including customer relationship management (CRM) systems and marketing automation software, such as HubSpot, Marketo, or Pardot.
• Budgeting - Planning for and managing revenue streams that will enable the sales force to realize goals and objectives. Apply an understanding of management accounts, budget management and forecasting to design and manage departmental budgets. The knowledge of an understanding of the enterprise budget coupled with effective financial analysis and reporting will enable you track internal spend against the organizational management accounts.

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