Our cllient specializes in mortgage origination, and services are an integral part of a larger value chain that includes real estate, insurance, and other related services.
Roles and responsibilities: *Set the goals and objectives for the marketing department *Plan and execution the marketing strategy *Plan the annual and quarterly marketing budget and ensure optimal usage of the budget. *Lead the marketing team to conduct regular research on key metrics and find insights to increase customer outreach and market share. *Align the marketing plans with internal stakeholders, optimising the marketing strategy and collaboration across the board. *Periodic data collection and analysis in order to make various decisions and evaluation of past plans. *Continuous research on best practices and technology to keep abreast of competition. *Design, plan and implement marketing campaigns and decide the choice of the campaigns to best build leads. *Build strong relationships with strategic partners to improve and complement the functions *Identify of trends and insights for the digital marketing campaigns and optimal spending on the insights. *Build and develop the marketing team. *Develop marketing strategies that not only align with the company's goals but also capitalize on market opportunities. *Oversee market research, analyze consumer trends, and identify target audiences.
*Oversee market research, analyze consumer trends, and identify target audiences. *The CMO collaborates with cross-functional teams to create and implement integrated marketing campaigns, manage brand positioning, and enhance customer experience.
The Successful Applicant
Qualities / Competencies: *Proven experience as a CMO/ Marketing Director, preferably in a financial services or mortgage origination business. *Strong strategic thinking skills that translate into a keen understanding of market dynamics, competitive landscapes, and emerging trends. *Exceptional leadership skills with a track record of fostering collaboration within an entrepreneurial group. *Strategic thinker with the ability to drive growth and innovation in a dynamic business environment. *Proven understanding of data analysis tools. *Ability to lead in a constantly evolving environment. *Experience working with various marketing tools relating to market research, data analytics, website development, product branding, visual communication software, written communication, and public relations.