Job Description

Chief Marketing Officer - Cape TownIntroductionThrough our client-facing brands Metropolitan and Momentum, with Multiply (wellness and rewards programme), and our other specialist brands, including Guardrisk and Eris Property Group,the group enables business and people from all walks of life to achieve their financial goals and life aspirations. We help people grow their savings, protect what matters to them and invest for the future.We help companies and organisations care for and reward their employees and members. Through our own network of advisers or via independent brokers and utilising new platformsMomentum Metropolitan provides practical financial solutions for people, communities and businesses. Visit us at www.momentummetropolitan.co.za. Role PurposeDrive effective and innovative brand, strategic marketing, public relations and communication strategies that will create brand awareness and differentiation in the market. This should ensure profitable growth and sustainability aligned to the business objectives for Momentum Corporate. Requirements Post-graduate degree in Business Management, Marketing or Behavioural Sciences10 -15 years brand and marketing experience operating on a senior levelRelevant experience within the financial services industrySound experience of B2B as well as B2C marketing strategiesKnowledge of the Employee benefits landscape5+ years leadership experience on a senior level and managing large teamsCompetence in digital marketing strategy, business development, corporate communication, marketing analytics and metrics Duties & Responsibilities Design and lead the implementation of the Momentum Corporate business brand and marketing strategies to drive the business agenda in line with branding and marketing architecture to deliver initiatives that are compelling, relevant and deliver a consistent message in the corporate context.Provide strategic direction and execution of marketing relevant to the Momentum Corporate brand to deliver targeted strategies that align to specific market understanding and focuses on business development and maximising sales opportunities.Design, develop and sustain a holistic PR strategy for Momentum Corporate ensuring visibility, brandbuilding and thought leadership.Partner with Group marketing on relevant sponsorship, events and Corporate Social investment initiatives.Provide a clear and consistent Marketing partner value proposition that is aligned to and forms an integral part of the strategic intent of the segment.Partner with Product Houses and Distribution Channels, evaluate and monitor competitiveness of products, services and marketing activities, channeling these insights into the optimisation of marketing initiatives.Drive the development of integrated marketing strategies and campaigns that maximise the effectiveness of the sales force and business development activities.Drive the development and measurement of marketing metrics that enable effective decision making around revenue growth, market share, marketing intelligence and profitability.Develop and implement tactical plans to operationalise the marketing strategy for Momentum Corporate to achieve business objectives.Drive the use of the latest technology and mechanisms to effectively deliver marketing messaging to target audiences, including mobile, video, and social media etc.Develop and utilise measurements of impact to eliminate inefficiencies and enable effective decision making around revenue growth, market share, marketing intelligence and profitability.Build strong relationships with the brand and marketing community across the Group. Effective leveraging of Group Marketing capabilities in delivering on the Momentum Corporate marketing strategyCLIENT Build and maintain relationships with all stakeholders that promote cross delivery solutions to build the Momentum Corporate brand in the Industry.Contribute to sustaining a competitive edge through external networking and benchmarking and representation on related forums.Define fair and innovative client service practices which build rewarding relationships and allows team to provide exceptional client service.Participate and contribute to a culture which builds rewarding relationships, facilitates feedback and provides exceptional client service.PEOPLE Drive an enabling culture that fosters inclusivity, entrepreneurial thinking and prioritising the human experience.Create a positive work climate and culture to energise employees, give meaning to work, minimise work disruption and maximise employee productivity.Demonstrate exemplary leadership behaviour, through personal involvement, commitment and dedication in support of organisational values.Select and recruit suitably qualified talent in line with Employment Equity principles and MMH values.FINANCE Optimally utilise the budget for area, including the authorisation of expenditures and implementation of financial regulations.Manage high risk and problematic financial issues in area of accountability and contribute to the development of policy.Identify solutions to enhance cost effectiveness and increase operational efficiency.Implement and manage financial risk methodologies, techniques and systems and use to monitor and report on financial activities.Implement risk management, governance and compliance policies in own practice area, to identify and manage governance and risk exposure liability. Competencies Commercial thinking & Business AcumenClient/ stakeholder managementDrive for resultsStrategic thinking and developing strategyLeads change and innovationLeadership impact and influenceEmotional maturityDiversity and inclusiveness

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