Cluster: Personal and Private Banking | Private and Wealth | Segment Strategy and Analytics
Please Note: Preference will be given to applicants from Underrepresented Groups
Job Purpose
Are you passionate about driving impactful marketing campaigns and shaping compelling narratives? This role sits at the intersection of campaign execution and marketing communications, requiring hands-on experience in full-funnel campaign strategy. You will help craft messaging frameworks and articulate value propositions, ensuring seamless alignment between campaign planning and strategic intent.
Job Responsibilities
Coordinate campaign deliverables with CVP specialists, Marketing, Distribution, business owners, and the data team.
Plan, implement, and report on all campaign activities.
Brief marketing on all campaign collateral and client engagement activities (mailers, SMS, web pages, In-App messages).
Gather and analyze data for campaign execution.
Review end-to-end fulfilment processes for efficiency and effectiveness.
Define objectives and success measures for campaigns with business owners.
Manage communication across multiple channels and platforms.
Compile comprehensive reports during and post-campaign.
Stay informed on marketing strategies and performance metrics.
Provide input for direct marketing strategies and tactics.
Develop campaign support tools for frontline teams (scripts, dashboards, calculators).
Analyze campaign results and recommend improvements.
Prepare copy for marketing materials (brochures, flyers, posters, video scripts).
Research target audiences and identify appropriate media channels.
Manage campaigns from conception to completion, including budget oversight.
Contribute to a culture of transformation and continuous improvement.
People Specification
Dynamic, with excellent interpersonal and communication skills.
Strong problem-solving and solution-oriented mindset.
Skilled in copywriting (short and long form) and adapting tone of voice.
Analytical with ability to interpret web analytics and sales data.
Exceptional attention to detail and proofreading skills.
Effective time management and stakeholder engagement.
Highly organized with strong planning skills and ability to self-manage projects.
Essential Qualifications - NQF Level Advanced Diplomas/National 1st Degrees
Matric / Grade 12 / National Senior Certificate
Preferred Qualification
Degree in Marketing or Project Managemenr
Minimum Experience Level
Minimum: 3-5 years of copywriting, marketing communications experience with proven campaign management expertise within financial services
Technical / Professional Knowledge
Digital marketing channels (web, social, mobile, media, etc.) and digital content
Written and verbal communication skills
Agile Way of Working
Project Management
Analytical Thinking
Leadership and Management Skills
Attention to detail
Problem solving skills
Multitasking
Digital Asset Management Systems and Repositories
Behavioural Competencies Aligning Performance for Success
Building Partnerships
Customer Focus
Influencing
Continuous Improvement
Planning and Organizing
- Please contact the Nedbank Recruiting Team at +27 860 555 566
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