Job Description

About North Star Network

North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries.


Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment.


We're a multicultural, fully remote company uniting over 50 in-house experts and 200+ freelancers from more than 20 nationalities across Europe, Africa, and the Americas.

About the Role

At North Star Network, we're searching for a

Business Manager - Africa (English-Speaking Markets)

to lead and grow our

English-language operations across key African markets

, including Nigeria, Ghana, Kenya, South Africa, and others.


This role suits someone

strategic, data-driven, and commercially minded

, with a deep understanding of

digital growth, sports culture, and iGaming in English-speaking Africa

.


You'll collaborate closely with our

Content, SEO, Product, and Business

teams to drive market performance, ensure profitability, and build the strategic roadmap for NSN's African expansion -- leading brands such as

Soccernet.ng

and

AfrikFoot

.

Key Responsibilities

1. Market Vision & Strategy

Conduct market research to identify trends, opportunities, and competitive dynamics in English-speaking African markets. Define and execute growth strategies for each market, balancing short-term performance with long-term brand positioning. Build clear, data-driven roadmaps with KPIs and milestones aligned with company goals. Ensure strategic alignment across Product, Content, SEO, and Business functions.

2. Performance & P&L Ownership

Own the full P&L for the English-speaking African portfolio -- revenue, costs, and profitability. Track and analyze key KPIs (traffic, conversion, FTDs, rankings, ROI). Provide actionable insights to guide investment and prioritization decisions. Support the BU Coordinator in budgeting, forecasting, and financial planning.

3. Monetization & Commercial Development

Identify and develop new monetization streams (affiliate deals, fix fees, branded partnerships, sponsorships). Collaborate with SEO and Product teams to optimize funnels and conversion rates. Test and validate new business models to diversify revenue generation.

4. Team Leadership & Development

Lead and develop a multidisciplinary team (Account Managers, Content Editors, SEO Specialists). Recruit, coach, and grow team members through clear objectives and continuous feedback. Foster a collaborative, high-performance culture based on ownership and data-driven decisions.

5. Product, Content & Innovation

Oversee market-specific content strategies and SEO roadmaps. Partner with Product and UX teams to improve user experience and conversion. Encourage innovation and structured experimentation across teams.

6. Compliance & Risk Management

Monitor iGaming regulations and advertising restrictions in English-speaking African markets. Ensure all affiliate content and deals comply with local requirements. Collaborate with Legal and Compliance teams to anticipate and mitigate risks.

7. Partnerships & Strategic Growth

Identify and nurture strategic partnerships in key African regions. Support M&A and strategic initiatives with business rationale and data-driven insights. Maintain transparent, long-term relationships with local partners and platforms.

What We're Looking For

Native or fluent English speaker

(French or Portuguese is a plus). 5+ years' experience in

business management, affiliate marketing, or digital media

. Deep understanding of

English-speaking African digital ecosystems, sports media, and betting markets

. Proven ability to manage P&L and deliver commercial growth. Analytical and strategic mindset, with strong reporting and leadership skills. Experience leading teams across content, SEO, and commercial functions.

What We Offer

Work on some of NSN's leading African brands, including

Soccernet.ng

and

AfrikFoot

, reaching millions of fans across the continent.

100% remote

position (within compatible time zones). Join a

dynamic, multicultural team

passionate about sports and digital media.

Career development opportunities

in a fast-growing international company. A culture of

autonomy, ownership, and innovation

.

Competitive salary

based on experience and seniority.

Ready to Join Us?

If you're passionate about sports, content, and iGaming -- and you thrive in a fast-paced, international environment -- we want to hear from you.

Apply now and help shape the voice of NSN's English-speaking African audience!