Degree in Business Management, Communications or similar
Minimum of 5-7 + years in business development and sales, of which at least 3 years in the lending or banking industries
Must have the experience and capability to deal with highly established clientele
Must have own vehicle and valid driver's license(non-negotiable)
Strong conceptual skills with the distinct ability to contribute at a strategic level and the ability to integrate BD and Sales activities with operational priorities and activities and obtain buy-in from all internal stakeholders
Responsibilities: Strategic Leadership
Own and build relationships with lead providers and manage service-level agreements
Business Development
Responsible for driving the acquisition of new SME customers and lead generation
Represent the business in public forums, networking events, and others as necessary, as a face of the business
Identify opportunities and engage to source new partners, merchants, networks, banks, or other online lending platforms through which the company can grow its client base
Manage, maintain, and develop new and existing marketing channels
Ensure consistent and quality support for all referrals and business partners
Drive new and existing channel development to sustain business growth
Work with lead generation and acquisition agencies to deliver SME customer growth and engagement in line with targets
Financial Management
Regular reporting against department objectives and annual calendar
Budgeting and financial management: Develop, manage, and monitor the marketing budgets
Prepare updates, reports, and presentations when requested
Market research
Regularly provide field-originated market intelligence and feedback regarding trends, industry needs, and customer preferences that assist in marketing and planning of initiatives to develop both new and existing accounts. Utilise this research to propose new channels/directions/products that the business should explore to improve market share
Monitor relevant competitor activity and take appropriate action if required
Sales and Marketing campaigns
Identify suitable marketing events for the area of responsibility
Evaluate all marketing campaigns in agreement with the Marketing department
Track trends and use insights to improve the effectiveness and efficiency of marketing campaigns
Identifying measurement and reporting tools to maximise feedback and results from marketing campaigns
Manage the BD, sales, and marketing campaigns within approved costs, quality, and timelines
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