Job Description

Are you a dynamic leader with a passion for brand management and consumer experiences? Look no further xc3xa2xe2x82xacxe2x80x9c we have an exceptional role for you as a Brand Retail Manager within our Smoke Free Products Leadership Team. If you're ready to take the reins and drive innovation in a rapidly evolving industry, this could be the career move you've been waiting for.

• Bachelor's/Master's degree in Marketing, Business Administration or any business-related
• Field coupled with Brand Management interest.
• Minimum 5 years of brand retail management or consumer journey design experience or
• similar
• Minimum 3 years team management experience
• Analyze and interpret financials (for example market information, AP expenditure,
• Brand PLxc3xa2xe2x82xacxe2x84xa2s)
• An ability to drive innovation and brand growth.

• Deliver on-brand stores, one-to-one, or one-to-many encounters while adhering to
• Brand, Marketing, and Consumer Experience guidelines (in coordination with the Events
• Team). Deploy commercial programmers, projects, and initiatives through one-to-one and
• One-to-many consumer engagement with Legal Age Smokers/Legal Age Users, ensuring
• Effective execution of the Consumer Journey to enable flawless omni-channel consumer
• Experiences and meeting Brand, Consumer Experience (NPS), and Commercial targets.
• Provide channel specific consumer insights using outcomes of huddles and NPS inner loop
• Practices, to support Consumer Experience in identifying and addressing experience gaps
• And opportunities.
• Optimize channel efficiency and operational effectiveness on a continuous basis to meet
• Targets. Direct Retail footprint expansion, optimization, and innovation activities will be
• Led and delivered by you.
• Ensure a high-quality, engaged, and skilled front line (whether directly or indirectly
• Employed) by utilizing all people management levers (communication, recognition,
• Reward, training, performance management, and so on).
• Drive channel digitalization by adopting new features/releases of B2C (e.g., Yellow or
• DCX) and B2B(2C) (e.g., DTE) digital solutions and defining the requirements for future
• Improvement (Commercial Planning to consolidate demand and lead the digitalization
• Roadmap across all human-interface channels).
• Identify and implement activities for direct consumer engagement and lead generation.
• Use leads from omnichannel campaigns and other channels to engage Legal Age Smokers
• Directly and improve consumer awareness, acquisition (conversion), retention, and
• Service.
• Participate in the governance of the Marketing Digital and Commercial Operations
• Leadership teams and give deep channel expertise.

Key Competencies

High proficiency expected in the following functional competencies:

• PMI Category and Portfolio Knowledge
• Brand Building, Strategy, Purpose, Positioning and Architecture
• Consumer Centric Mind-set
• Partnering Excellence Agility

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Role model core competencies across Commercial:

• Brand Retail Operations Management
• Sales /Field Force Operations Management
• Path to Purchase/Shopper Marketing - Experience Design
• Commercial GTM Strategy
• Business Financial Acumen
• Point of Sale Engagement and Execution
• Multi-Category and Category Strategy
• Omnichannel Consumer Experience Management
• Store Design and Visual Merchandising
• Data-Driven Decision Making
• Program/ Project Management

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Key Performance Indicators (required):

• Channel Net Promoter Score (NPS)
• SFP Consumables sales volume (P1, P4, P5)
• Quality of the commercial engine from the channel (conversion rates, abandonment
• Rates, multi-device ownership, channel NPS etc.). Quality metrics per length of ownership.
• Devices sold to New Users exiting users
• Total SFP Legal Age Users
• Cost per acquisition / awareness / retention / running
• Adult consumer reach and brand retail footprint based on consumer insights (weighted /
• numeric coverage)
• Accessories attachment rate
• Stores/Point of commercial performance (value, consumer related)

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