Stakeholder Engagement
Deal with multiple businesses around the world in different industries.
Be able to manage expectations and prioritise key strategic initiatives
Collaborate with sales, product, and executive teams to align marketing efforts.
Provide insight and advice to businesses on channels to market.
Campaign Management
Plan and execute multi-channel campaigns (digital (LinkedIn), print (brochures, newsletters), events (internal and external).
Provide tangible metrics to businesses on the effectiveness and performance of various campaigns.
Brand Management
Ensure consistent brand identity across all subsidiaries and platforms.
This includes logos, presentation templates, websites, online and print literature.
Physical Marketing
Prepare and compile company print media, such as newsletters, corporate clothing, gifts etc.
Deal with suppliers to get the best deal in terms of quality, cost and timelines.
Digital Marketing
Oversee website content, SEO, and social media presence.
Manage paid media campaigns and analytics reporting.
Coordinate with external agencies and vendors.
Team Leadership
Lead and mentor marketing staff across business units.
Strategy & Planning
Develop and implement group-wide marketing strategies aligned with business objectives.
Define key performance indicators (KPIs) for all marketing initiatives and report monthly on performance.
Work with businesses in the group to utilise their budget for maximum impact and return.
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